Trending Articles from Associations Now
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We've rounded up a few of our favorite recently-trending articles featured in ASAE's Associations Now from the past few weeks. These articles originally appeared on AssociationsNow.com.
WHEN A NARROWER STRATEGIC PLAN MAKES SENSE
Strategic plans mean thinking about the future. But if COVID-19 has clouded the crystal ball, a two-year strategic plan focused on the near term might be the best option, one association found. READ MORE.
IS YOUR ASSOCIATION READY TO ISSUE STATEMENTS AND HANDLE OTHER CRISIS COMMUNICATION?
From the Capitol riot to recent mass killings of Asian Americans, events with widespread societal impact are causing some associations to speak out. A communication expert discusses the ins and outs of issuing a statement and the importance of having a crisis communication plan. READ MORE.
BUILD A CONVINCING CASE FOR CIRTUAL EVENT ATTENDANCE
With a ton of virtual learning options out there right now, associations are turning to new marketing techniques to get attendees interested in their upcoming programming. These three ideas may provide the boost you’re looking for. READ MORE.
FOUR LANGUAGE PITFALLS ASSOCIATIONS SHOULD AVOID IN MEMBER SURVEYS
Member surveys can help you make good business decisions, but poorly worded questions can create misleading or biased results. Here are a few mistakes associations should avoid when crafting member surveys. READ MORE.
