Trending Articles from Associations Now
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We've rounded up a few of our favorite recently-trending articles featured in ASAE's Associations Now from the past few weeks. These articles originally appeared on AssociationsNow.com.
Four Business-Minded Considerations for Virtual Event Planners
When it comes to virtual events, many associations are running into questions about how to raise revenue from them, according to a Tagoras report. Part of the challenge may be strategy—nearly 60 percent of associations surveyed said they didn’t have one for virtual events. Read more.
Group Crafts Strategic Plan to Help Members Navigate Pandemic-Related Impacts
Knowing its members were significantly affected by the pandemic, TRSA, the association for linen, uniform, and facility services, realized it needed to shift priorities. With expert and member input, the group launched a new strategic plan to keep focused on goals that would help its members survive. Read more.
How to Craft a Winning Member ROI Brochure
Demonstrating the real-dollar value of membership makes a compelling case for your prospects and members to join and renew. Here are some tips for shaping a persuasive member ROI brochure that clearly demonstrates the return on every dollar invested in membership. Read more.
How to Nurture Diversity Efforts Over the Long Haul
As protests for racial justice swept across the nation over the summer, organizations put renewed energy into their diversity, equity, and inclusion initiatives. Here’s how to make sure this work continues once injustice against marginalized groups fades from the headlines. Read more.
