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Atima Lui Wins Scale-Up Pitch Challenge

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Congrats to the FedEx Scale-Up Pitch Challenge's first place winner Atima Lui of Nudest.

In the Scale-Up Pitch Challenge, finalists in the entrepreneurship contest pitched their "big idea" to a panel of qualified judges. Judges were interested in scalable, disruptive ideas that were supported with product-market fit and a solid business foundation. Lui received $50,000 to help turn her idea into a reality. Lui's mission with Nudest is to redefine the standard of beauty to match the full range of diversity in women's skin.

Second place was awarded to Instrumental.ly. Instrumental.ly allows the customer to listen to a wide variety of instrumentals through their expanding channel list. All content on Instrumental.ly is provided by producers or DJs and is strictly for promotional and streaming use and cannot be used commercially without the producers direct consent.

The third place winner was Composio. Composio fuses the art of creative writing with the science of perfect storytelling. All completely packaged in a full-service, automated platform that lets you write, publish and market your book anytime and anywhere.

The Scale-Up Pitch Challenge was sponsored by:


 

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