So what new communication challenge stands out for associations in 2016? According to our 2016 Annual Association Communications Benchmark Study, associations still have trouble generating non-dues revenue from their communications. Industry suppliers have a targeted audience when they promote their brand with your magazine, on your website or in your newsletter.

Capitalize on the opportunity! Read our Benchmarking report here (www.naylor.com/benchmarking) to learn more about how you can perfect (and collect NDR from) your communications program.

 
Photo by Doug Pulsipher/Courtesy of Visit Salt Lake 

I have a confession to make: This is my first year attending the ASAE Annual Meeting – and I could not be more excited to be in Salt Lake City!

I’ve been talking with association colleagues and friends in the weeks leading up to the show, and they’ve given me so much great advice about being a first-time attendee. But here’s what I’m quickly learning about ASAE: Whether you’ve been attending for years or are a first-timer like me, there’s always something new to learn and someone new to meet at the Annual Meeting. (If you are newbie like me though, make sure to check out ASAE’s First-Time Attendees page.) 

For the next few days, I’ll be leading Naylor’s coverage of the Annual Meeting and sharing the experience with you. Each morning, you can expect to receive a special edition Association Adviser eShow Daily in your inbox that will feature highlights from the previous day and catch you up on anything you may have missed, including:

   • Key takeaways from the keynote addresses
   • Lessons learned at the daily breakout sessions
   • Some of the day's top social media posts
   • Updates from the expo floor
   • Highlights from hot spots around town

Just think of this as your all-access pass to #ASAE16!

If you see me in a session, please introduce yourself. If you’re on the expo floor, make sure to stop by Booth 121 and visit with the Naylor Association Solutions team. If you have some feedback on coverage or have a session to suggest, email me at ssain@naylor.com. Finally, make sure you follow Naylor on Twitter (@NaylorLLC). 

Can’t wait to meet you all soon!

 

Sarah Sain
Senior Content Strategy and Development Manager

Introducing the 2016 edition of Association Adviser magazine, out now and available in print (stop by Booth 121 for your copy) and online! Read all about the future of associations with articles and advice from Naylor Association Solutions' experts on how to achieve more in the years ahead. Share your feedback with us on the new issue @AssocAdviser with #AchieveMore, and make sure to read new content weekly at AssociationAdviser.com.

With our interactive digital edition, you can bookmark articles for later, share with friends or post on social media with a quick click. Read the digital edition today!