Association Adviser - ASAE Annual Meeting & Exposition
You're Invited!

Are you looking for a quiet spot to connect with a colleague, stop by the CEO Lounge on Level 1M in the Davidson Ballroom A1. The Lounge will be open the following days and times:

Sunday, 7 a.m.-5 p.m.
Monday, 7 a.m.-5 p.m.
Tuesday, 7 a.m.-12 p.m. 

The CEO Lounge is sponsored by Naylor Association Solutions.

A recent professional headshot is key for every executive's personal branding. So make sure you plan to get a professional headshot taken in the Association CareerHQ Headshot Studio.

Slots are limited, and you have to sign up for an appointment. If you already have a spot reserved, that's great! Here are a few tips for taking your next great headshot.

1. Wear dark, solid colors and keep jewelry fairly simple - too much busyness can distract from your face. Keep it professional, but also be yourself.

2. Pay attention to your posture. Stand up straight, shoulders back and chin forward.

3. Rest up the night before. Try to get a good night's sleep.

4. Relax and smile!

Headshot Studio sponsored by Naylor Association Solutions.

Conference News

11:40 a.m.-12 p.m. Monday, Disruption Theatre

Many associations learned a difficult lesson in the past few years of economic uncertainty: Placing all your efforts and resources into a few selective revenue streams can wreak havoc on your budget during difficult times. It’s important to invest in products and services that will diversify your revenue streams. Join John Bacon, MBA, Naylor's Vice President of Account Management, who will share how your association can build a strategic plan to diversify revenue and better position your organization to respond to unexpected circumstances and events.

Daily Schedule

While the top challenges associations face have remained consistent through the years, the order
in which association's prioritize these issues shifted more than years past, according to the 2022 Association Benchmarking Report. "Communicating member benefits effectively" rose to the top of the list of association concerns for only the second time in our 11-year study, which means associations see the need to engage with members as their highest priority. Meanwhile, "combating information overload/cutting through the clutter" fell from the top spot this year, as associations improve at developing strategies that
elevate relevant content and meet their members' needs.

The long-term impacts of the pandemic, including economic uncertainty, workforce development and a renewed focus on social justice issues, can also be seen throughout the list of top association concerns. "Generating non-dues revenue," "improving member attendance," "launching DEI efforts" and "implementing career centers" garnered selection by 2022 respondents.

To see all the top challenges facing associations plus much more, download the 2022 Association Benchmarking Report when it launches later this month! Visit naylor.com/associationadviser to learn more.

Keynotes, Sessions & Seminars

Naylor Association Solutions, in partnership with Clowder, recently announced the launch of the Naylor Engage App, a new tool for associations to meet members where they are to increase engagement, boost non-dues revenue, and improve access to important news and resources. 

The Naylor Engage App is white-labeled and branded for each association that uses it. With continuous app updates and support by a dedicated client success team, Naylor’s app for associations is available for iOS and Android, and as a web-based desktop app. 

Unsure if an app is right for your association? Read "Why Associations Need a Mobile App (and Not Just for Events)" in the new issue of Association Adviser magazine.

Visit Booth 1049 to learn more about the Naylor Engage App and discover if its the right tool for your association.

Staying on top of the most effective marketing tactics and tools is no easy task. At Digital Summit, we’re always paying attention to the ever-changing marketing landscape.

We offer engaging digital marketing conferences in more than 20 U.S. cities where you will learn from the most creative, innovative marketing talent and brands. We find the latest and best practices in all aspects of marketing - content, social media, email, analytics and more - and deliver those directly to you.

In-person events are coming to a city near you, including:

  • Raleigh: September 19-20
  • Los Angeles: October 3-4
  • Miami: October 10-11
  • Indianapolis: October 13-14
  • Detroit: October 25-26
  • Kansas City: November 8-9
  • Dallas: December 7-8
  • Chicago: December 15-16

Plus! Don't miss our digital Deep Dives this fall:

  • Data Analytics: September 27
  • Metaverse Marketing: November 1

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Naylor is proud to be a strategic partner of the American Society of Association Executives (ASAE).