Today's the day! If you're looking for a strategy refresh, join our experts at 2:30 p.m. in the Action Lab area for Design a Better Association Strategy. This is a 45-minute ideation session that's all about generating new ideas between peers. Our discussion will empower you to improve the direction you set for your association and leave you feeling confident about planning association strategy for the second half of 2021 and beyond.
No need to prepare anything or dress up. Just show up for this Zoom gathering and get ready to learn how other associations strategize for achieving their short- to long-term goals. You'll leave with plenty of new perspectives and ideas for how you can achieve your goals, too!
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Generations before us have long fought for freedom, equality and justice, and those yet to be born will one day pick up the same fight. “We are the handoff,” said author, activist and comedian Baratunde Thurston. “It’s a relay.”
Thurston, who delivered Monday’s opening keynote for the ASAE 2021 Annual Meeting, talked about how we can each approach this moment in history in a message that was filled with insight, honesty, humor and empathy. Thurston is an Emmy-nominated host who has worked for The Onion, produced for The Daily Show, advised the Obama White House, and wrote the New York Times bestseller How To Be Black. He also hosts two podcasts: How To Citizen with Baratunde and We’re Having A Moment.
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What makes some conflicts manageable, while others entrap those involved for days, weeks, or even decades? Amanda Ripley, a New York Times bestselling author and an investigative journalist who writes for the Atlantic and the Washington Post, led an audience at the ASAE 2021 Annual Meeting through the differences between good conflict and high conflict, and how to use tools like ninja listening to work through conflict more efficiently.
Conflict is inevitable as we go through life. Good conflict happens when two differing opinions about how to handle a situation arise. Both parties are able to work through a good conflict, come to an acceptable resolution, and move forward with life. But when conflict escalates beyond a certain point, it takes on a life of its own. Differences of opinion stop mattering and the conflict becomes central to everything. Ripley calls this high conflict. High conflict typically manifests as an us-versus-them conflict.
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For many event organizers, in-person events might seem like an easier sell than online events. Not so fast! Virtual events offer broad visibility and, in some cases, higher attendance rates due to the convenience of attending with having to travel.
Plus, online event platforms can track attendee movements and interactions more precisely than in-person events can. When combined with the traditional company research your marketing team does to attract exhibitors and sponsors to an event, virtual events offer a compelling deal to businesses and organizations looking to expand their footprint. During the ASAE 2021 Annual Meeting, Digital Summit's Cedric Fellows explained how associations can attract more sponsorships by clearly explaining their value and following 10 simple guidelines.
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Our culture emphasizes that organizations that succeed excel at building their brand, increasing their customer base (or for associations, their member base), and growing their revenue and financial stability. But Ryan MacTaggart of EDUCAUSE said that truly successful leaders also look at improving their relationships and the well-being of their staff – particularly in our current remote work environment.
Studies have shown that leaders who foster connections between people and cultivate a workplace where staff are engaged and feel supported see the payoff in better business outcomes.
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Here are our top choices for today's Learning Labs, Express Talks and more. Look for our coverage of ASAE Annual Meeting education sessions in this week's Association Adviser special editions and on naylor.com/associationadviser.
 Game Changer: Limitless: A Real Life Guardian of the Galaxy
Presenter: Dr. Moogega Cooper, leading engineer at NASA
10-10:45 a.m. EDT
Express Talk: Paving the Way: A Central Park Analogy for Online Communities
Presenter: Kara Adams, Foundant Technologies
12-12:20 p.m. EDT
Learning Lab: Practical Tips to Tackle Dirty Data
Presenters: Brittany Carter, Association TRENDS; and Lisa Staal, CBIS
1:30-2:15 p.m. EDT
Learning Lab: Things That Go "Bump" in the Night: A Cybersecurity Town Hall
Presenters: Todd Tolbert, VSTI Partners, LLC; Dan Brandt Lautman, DelCor Technology Solutions; Christina Lewellen, Association of Technology Leaders in Independent Schools; and Carlos Cardenas, National Board of Certification & Recertification for Nurse Anesthetists
3:30-4:15 p.m. EDT
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Respondents to this year's Association Communications Benchmarking Survey once again said that combating information overload and cutting through information clutter is their bggest challenge with association communications. This year, 72% cited it as an issue, an increase from 69% who said the same last year.
Communicating member benefits effectively, customizing for different types of members, engaging young professioanls and overcoming technical barriers to communication round out the top 5 challenges in our report. Are these obstacles present at your association?
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Our newest issue of Association Adviser magazine is ready for you! This year we're taking a closer look at:
- When to Pivot from Crisis to Re-Emergence Governance
- How to Find Your Perfect Revenue Mix
- Virtual Meeting Planning and Safety
- Looking to a More Inclusive and Strategic Future
Our digital edition is accessible on any device, at any time! Bookmark the link now for future reference. Let us know what you think of the issue by emailing kclark@naylor.com!
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 Digital Summit's two-day conferences are back in person! We're taking extra precautions to ensure you stay safe while learning the most effective marketing tactics for your organization:
- Masks are required for all participants while indoors at our events.
- Hand sanitizer stations are available thoughout the vnue.
- We're working with local venues to ensure they're doing everything that can as recommended by yheir local health agencies and required by their management.
- Seating is spaced out and passes are limited as determined by the venue and local government.
- Food and beverages are provided in a way to minimize exposure and risk.
- While we strongly encourage our guests to be vaccinated, we are not requiring proof of vaccination at this time.
If you’re still not comfortable attending an in-person Digital Summit this year, you can also purchase the recordings to view on demand post event.
Come learn from amazing speakers, leading martech vendors, and dozens of sessions to advance your career – with confidence!
Explore Our In-Person Conference Schedule!
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You're Invited!
