We can't wait to join you TODAY in Washington, D.C., as we co-host the official ASAE Community Pop-UP. This half-day, in-person event will provide attendees with networking, programming and industry discussions!

Watch the opening keynote live before enjoying an in-person presentation by Capricia Penavic Marshall, former chief of protocol for the Obama administration. Finish out the morning with lunch and a special interactive educational session from Naylor and Fonteva. Visit the D.C. Pop-UP info page for more details.

Representatives from Naylor will also be at Pop-UPs in Dallas, Atlanta, Cleveland and Chicago. We'll see you there!

Express Talk: Will Your Sponsors Succeed at Your Next Virtual Event?
TODAY, 12:30-12:50 p.m. EDT

Your members are getting used to hybrid and online events, but how’s it going for your sponsors and advertisers? Your association must be proactive about making them an equal priority during virtual events or risk losing their financial support.

Join Cedric Fellows of Naylor's Digital Summit Series as he shares how your association can make sure your virtual sponsorships are worth the investment and offer meaningful value for your members. Fellows will also give specific recommendations for how you can customize your virtual event sponsorships that you won't want to miss.

Action Lab: Design a Better Association Strategy
Tuesday, August 17, 2:30-3:15 p.m. EDT

2021 has been a year of change. You may be considering realigning your association's strategy to meet the demands of our next normal. But how should you start? How do you establish new goals? Who gets to make those decisions? And how do you know if you're making progress?

Join our team of strategic consultants for a design session that focuses on improving your strategic planning success during Naylor's Action Lab, a 45-minute ideation session that's all about generating new ideas between peers. Our discussion will empower you to improve the direction you set for your association and leave you feeling confident about planning association strategy for the second half of 2021 and beyond.

No need to prepare anything or dress up. Just show up for this Zoom gathering and get ready to learn how other associations strategize for achieving their short- to long-term goals. You'll leave with plenty of new perspectives and ideas for how you can achieve your goals, too!

Before you go: Check out this new article on Association Adviser from Naylor's Chief Revenue Officer Walt Phillips: 7 Practical Ways to Design a Better Association Strategy.

So many great sessions, so little time! Here are our top choices for today's Learning Labs, Express Talks and more. Look for our coverage of ASAE Annual Meeting education sessions in this week's Association Adviser special editions and on naylor.com/associationadviser.

Opening Keynote: How to Deconstruct Racism, One Headline at a Time
Speaker: Author, activist and comedian Baratunde Thurston
Naylor's Chief Revenue Officer Walt Phillips will lead what's sure to be an intriguing live Q&A session with Thurston immediately following the keynote.
9:45-10:45 a.m. EDT

Express Talk: How We Linked Our Strategic Plan and Sponsors
Presenter: Dr. Michael Tatonetti, Professional Pricing Society
12-12:20 p.m. EDT

Learning Lab: Adversity on Top of Diversity – The Struggle is Real!
Presenters: Anikia Brown, National League for Nursing; and Lauren Harley, National District Attorneys Association
1:30-2:15 p.m. EDT

Learning Lab: Advocacy After COVID-19: Five Ways to Engage Members and Create Impact
Presenters: Sherry Whitworth, FiscalNote; Quardricos Driskell, American Urological Association; David Lusk, Key Advocacy; and Carmen Elliott, American Physical Therapy Association
3:30-4:15 p.m. EDT

Naylor Association Solutions has been a leader in helping trade associations and professional societies across North America get the most out of their member communication programs for more than 50 years. As part of our commitment to the association community, Naylor has partnered with more than a dozen of the state allied societies of association executives since 2011 to create the Association Communications Benchmarking Report, one of the most comprehensive annual studies that focuses exclusively on the communication strategies and best practices of membership organizations.

Nearly 3,000 senior leaders of North American trade associations, professional societies and association management companies have completed our online surveys over the past 10 years. Over the years, we have found that respondents representing a mix of small, midsize and large organizations across more than 100 industries have a wide range of communication challenges.

Download this year's report to read what association professionals just like you have to say about their communications.

The Association Adviser Podcast delivers the best in leadership lessons, strategies and advice for association professionals. Listen in on monthly conversations about leadership, technology, revenue and more with leading association executives and industry experts. Recent episodes include:

• How to Run More Efficient, Secure Elections
• Creating the Place Where Talent Gathers 
• Accepting Change and Working Through It
• What We've Learned from a Year of Virtual Conferences

Interested in appearing on the podcast? Want to suggest an idea for an episode? Email Kelly Clark at kclark@naylor.com!

Thank you to all those who joined Naylor's David Butler for Demo Day on Friday and were able to take a deep dive into the Naylor Career Center platform! Miss your chance to check it out? Think again. All demos are available for on-demand viewing starting TODAY.

Naylor doesn't just build career centers and job boards. We give associations the tools they need to connect members, job seekers and employers within and across industries and professions. Be your industry's go-to destination for career growth by:

• Empowering members to build new skills and grow their career
• Creating new opportunities to build member engagement
• Generating non-dues revenue to invest in your membership

Achieve more with the only career center endorsed by ASAE – every year since 2002. Learn more.

Staying on top of the most effective marketing tactics is no easy task. At Digital Summit, we’re always paying attention to the ever-changing marketing landscape.

We offer engaging digital marketing conferences in more than 20 U.S. cities where you will learn from the most creative, innovative marketing talent and brands. We find the latest and best practices in all aspects of marketing – so that you don’t have to – and deliver those directly to you.

In-person events this fall are coming to a city near you, including:

• Washington, D.C. – September 9-10
• Detroit – September 15-16
• Nashville – October 5-6
• Chicago – October 27-28
• Dallas – December 8-9
• And others!

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Naylor is proud to be a strategic partner of the American Society of Association Executives (ASAE).