Association Adviser - ASAE Annual Meeting & Exposition
You're Invited!
 

We look forward to seeing those who RSVP'd this morning for the CEO Power Breakfast, hosted by Naylor Association Solutions! This invitation-only event will feature an insightful conversation on innovative leadership and mission-driven revenue growth strategies.

Join us at 7:45 a.m. in The Loft/407 at the Huntington Convention Center. Panelists include:

  • Christine Shaw, CEO & President, Naylor Association Solutions
  • Christina Lewellen, MBA, CAE, Executive Director, Association of Technology Leaders in Independent Schools
  • Steven Stout, FASAE, CAE, Executive Director, Texas Society of Association Executives

If you want to hear more from Steven and Christina, listen to their episodes of the Association Adviser Podcast.

Conference News
 

Former U.S. Congressman and Air National Guard Officer Adam Kinzinger impressed upon 2024 ASAE Annual Meeting attendees the importance of telling hard truths as an essential leadership skill in the Closing Keynote on Monday morning.

Kinzinger said that, while he knows the country is in for a tough period leading up to the election in November, he's hopeful when he looks to the future of our country. He stressed the U.S. has been through hard times before and come back stronger on the other side, and he predicted we're in a similar period now, adding that he thinks the country and its citizens are desperate for someone to come in and heal the system and the hurt it's suffered in recent years.

One of the things holding us back is the incentive structure in place that puts individuals above the country as a whole. Kinzinger's passion for service has been a guiding principle throughout his life, first when he served in the Air Force, and then as a U.S. Congressman representing Illinois. He said he learned early on that to be a great leader, it's not about being in charge, but instead about taking care of those in your charge.

He's stressed that doing the right thing, telling the truth, and caring for others sometimes comes with a price. After joining the January 6 Committee investigating the attack on the U.S. Capitol, he was shunned by family and friends who saw his actions as a betrayal. Kinzinger emotionally said that he prides himself on having done the right thing even knowing that there would be consequences, which now allows him to hold his head high, especially to his young son.

Kinzinger said he's learned in the past few years just how much our political leaders use fear to drive people apart, but he's also been able to see just how much Americans have in common. We all want to live for something bigger than ourselves, he said, and we all believe in democracy.

Daily Schedule

The “tools of the trade” for associations are the glue that holds the membership together. If not for various points of contact via in-person events and digital, print and video multimedia, associations would cease to exist. One of the cornerstone benchmarks of this report is the measurement of how effective these tools are in engaging members. While there is some movement in the report’s ranking this year, the two most valuable tools continue to be traditional conferences/trade shows/face-to-face events (91%) and email blasts (87%). Enewsletters and association websites switched places this year, with both garnering a preferable engagement medium in 8 out of 10 respondents. In the digital world, there were clear winners in social media – Instagram and LinkedIn. Annual reports (both print and digital) showed an uptick in interest, most likely from associations showing transparency in hopes to cultivate trust, build membership, and encourage more non-dues revenue.

Download and read the full 2024 Association Benchmarking Report for FREE today!

Keynotes, Sessions & Seminars
 
The 2024 edition of Association Adviser magazine is now available. Inside, you'll find articles and advice from Naylor Association Solutions experts and industry leaders on how your association can achieve more in the years to come, including:
  • Navigating Uncharted Waters
  • Dos and Don't for Digital Engagement
  • Engaging Members Through Top-Notch Events
  • Tech That's Revolutionizing Associations
  • Unlock the Transformative Power of Your Association's Career Center
Share your feedback with us on the issue, and make sure to read new content weekly at naylor.com/associationadviser
 

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Naylor is proud to be a corporate partner of the American Society of Association Executives (ASAE).