To be members-only or not to be members-only? That is the association member communications question. Most 2016 Annual Association Communications Benchmarking Study respondents reported that at least half of their communications are for members only.
Both options have strong pro and con arguments, and there couldn’t be a better time to discuss the subject than with peers this week @ASAEAnnual. Learn more about members-only information sharing by downloading our report at www.naylor.com/benchmarking.