Opportunities Abound to Create Strong Partnerships

Although association professionals are known to excel at wearing multiple hats, being understaffed is not a sustainable model for the long-term. Associations recognize that, as most would use an unexpected budget surplus or windfall to hire more staff in 2022. Until then, associations should more quickly adopt a business model that simultaneously leverages in-house staff, member volunteers, technology and outsource solutions in an integrated way.

To read more about the evolving trends to associations' approach to member engagement, download the 2022 Association Benchmarking Report when it launches later this month! Visit naylor.com/associationadviser to learn more.