Events and Digital Tools are Most Valued​

Despite the challenges with attracting attendees, associations still value their traditional conferences and events more than any other engagement channel. Webinars, training and certification events, and networking events also fell in the Top 10 engagement channels, as associations strive to meet the needs of members who value education and connection. A range of digital engagement channels also ranked highly for associations on the value scale, with email blasts, websites and e-newsletters rounding out the top half of this year's list.

To read more about the evolving trends to associations' approach to member engagement, download the 2022 Association Benchmarking Report when it launches later this month! Visit naylor.com/associationadviser to learn more.