Customize a Diverse Revenue Mix to Meet Your Association’s Needs

11:40 a.m.-12 p.m. Monday, Disruption Theatre

Many associations learned a difficult lesson in the past few years of economic uncertainty: Placing all your efforts and resources into a few selective revenue streams can wreak havoc on your budget during difficult times. It’s important to invest in products and services that will diversify your revenue streams. Join John Bacon, MBA, Naylor's Vice President of Account Management, who will share how your association can build a strategic plan to diversify revenue and better position your organization to respond to unexpected circumstances and events.