Associations Name Their Top Communication Challenges

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Combating information overload and cutting through the clutter is (once again) the No. 1 communication challenge, according to the newly released 2018 Association Communications Benchmarking Report. More than two-thirds of associations (68 percent) claim this as their top challenge, up from 54 percent in 2011 when the survey started. Rounding out the Top 5 challenges associations say they face are:

1. Combating information overload/cutting through the clutter

2. Communicating member benefits effectively

3. Customizing for member segments

4. Engaging young professionals

5. Producing video consistently

Get your print copy of the full 2018 Association Communications Benchmarking Report at Booth 423, or download a copy at naylor.com/benchmark. The survey remains open all year, so it's not too late if you haven't taken it. Visit communicationsbenchmark.naylor.com to take the survey and receive a customized Best Practices Report Card.

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