New Benchmarking Data! Generate More Non-Dues Revenue
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So what new communication challenge stands out for associations in 2016? According to our 2016 Annual Association Communications Benchmark Study, associations still have trouble generating non-dues revenue from their communications. Industry suppliers have a targeted audience when they promote their brand with your magazine, on your website or in your newsletter.
Capitalize on the opportunity! Read our Benchmarking report here (www.naylor.com/benchmarking) to learn more about how you can perfect (and collect NDR from) your communications program.
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