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The Best of AT: Sales & Marketing

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The Best of AT: Sales & Marketing

Advisor Today always includes helpful articles in each issue focused on the tools and techniques you need to continue to grow your business. Here, we revisit some of our past Sales & Marketing pieces.

TAMÁRA PERRY-LUNARDO

• Bryce Sanders
Marketing on a Budget
Sanders delivers a comprehensive breakdown of strategic, low-cost ways to help you stand out, gain exposure and build name recognition.

 David Cohen, CLU, ChFC, LUTCF
Addicted to Rejection
Cohen, a salesman in the insurance business for more than 56 years, says to achieve a high level of success you shouldn't fear rejection — instead crave it and watch what happens.

 Daniel F. Girard Jr., LUTCF
Finding the Money for Whole Life
We all want to help our clients make better informed decisions to enhance their financial lifestyle. Girard takes you step by step through his process of how to start that conversation and secure a whole life insurance policy.

 Peter Bahner
A Story for All Your Clients
Bahner's father has worked in the industry for 28 years and had taken a life insurance policy on him throughout the years. This paid off when Bahner, 24, was diagnosed with cancer.  

 J. Michael Duke, CLU, ChFC
Getting to Know Your Client
Duke shares how the success of his longtime practice is connected to understanding his clients' businesses and speaking their language.

 Michael J. Tomlinson
Marketing to Millennials
They enjoy fun and freedom and don't worry too much about their financial future. But, Tomlinson explores how insurance professionals should help this age demographic prepare for the unexpected.

 Tamára Perry-Lunardo is the managing editor of Advisor Today.
 
Kelsey National Corporation
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