Chrysler Group LLC Begins The Process Of Establishing Fiat Dealer Network

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Chrysler Group LLC has begun the dealer selection process for the reintroduction of the Fiat brand in the United States. The Fiat brand in the U.S. will feature the New Fiat 500, which recently celebrated the 53rd anniversary of its introduction in Europe. Dealers will begin selling the iconic Fiat 500 late this year and the Fiat 500 Cabrio in 2011.

Chrysler Group expects to select dealers in about 125 markets identified for growth potential in the small-car segment. Fiat dealers will be located in about 41 states.

"The Fiat dealer network will be appropriately sized to serve the market opportunity," said Peter Grady, Vice President of Network Development and Fleet, Chrysler Group LLC.

Chrysler Group will send Dealer Application Guides to dealers in the identified markets containing specific Fiat dealer requirements and instructions on submitting a proposal. The guide presents details on facility, sales strategy, accessory sales, service and parts departments, training curriculum, and financial requirements. Dealers must demonstrate how they will market, sell, and service Fiat vehicles with a new customer service model.

Dealers in the target markets will be invited to attend a meeting in Chrysler Group World Headquarters in Auburn Hills, Michigan. Chrysler Group plans to officially announce its U.S. Fiat dealer network locations in September.