February 1, 2017: Professional Development

The next Professional Development session is scheduled to take place on February 1 at the Bram & Bluma Appel Salon at the Toronto Reference Library.

This incredible session, which will qualify for several clock hours for your CMP, will focus on the #EventCanvas, a visual chart that helps organizations align their activities by illustrating potential trade-off of their events. The 14 boxes describe an event’s promise and how the event will help stakeholders get their jobs done, resolve pains and create gains within an established framework of commitment and expected returns. The canvas also outlines the costs and expected revenues in relation to the customer journey and the instructional design of an event. You will not want to miss this session!! There will be a limited number of spots available, so be sure to watch your email in the next few weeks for registration information.