Associations would do well to remember that sponsors can be true partners who share their mission. Inviting sponsors to be a part of initiatives that members care about will build long-lasting relationships. (Source: Pricing for Associations)
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It can be easy for leadership to view marketing and communications as a sunken cost if they're not being leveraged to showcase their value. Aligning resources with strategy is key, and there are ways to make the case to leadership to help staff achieve that. (Source: Mighty Citizen)
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A report by the ASAE Research Foundation identifies a disconnect between what association volunteers do and what staff find effective. Part of the challenge is a lack of clarity in the definition of "effectiveness" for each association. (Source: Associations Now)
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The award-winning campaign by New Orleans & Company, in partnership with Dentsu Creative, features a groundbreaking virtual reality component never before used by a destination marketing organization. The Mosaic award, presented by the American Advertising Federation, speaks to the diversity and inclusion that was an integral part of the campaign. Plus One tells the story of New Orleans’ unique creativity through its people. The commercial features a who's who of New Orleans personalities gathered for a special dinner inside an elegant home on St. Charles Avenue.
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Ruston, LA will again host the Dixie Youth Baseball (DYB) Division I & II World Series July 26-August 9, 2023. The city previously hosted the DYB World Series in July and August of 2019. “Our City and complex have grown tremendously since we last hosted and appreciates DYB bringing back this great series to the Sports Capital of the South,” says City of Ruston Mayor Ronny Walker. The DYB Series will provide an opportunity to showcase the hospitality of the Ruston community to visitors from all over the south, as well as positively impact the local economy.
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The North American Travel Journalists Association announced that Explore the Northshore, Issue 10 (Fall/Winter 22), produced by the St. Tammany Parish Tourist and Convention Commission and published by Southern Luxury Publishing, won GOLD in the 31st Annual North American Travel Journalists Awards Competition in the BEST VISITORS’ GUIDE category. This awards competition honors the best of the best in travel journalism, photography and destination marketing that cover all aspects of the travel industry.
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Let your fellow LSAE members know what's happening at your association or organization. Share your updates, announcements and celebrations in eResource. Email Crystal Carter at info@lsae.org.
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Registration details will be posted soon for the next LSAE Lunch & Learns on:
April 19 @ 11:30 a.m.
Baton Rouge
June 21 @ 11:30 a.m.
Baton Rouge
LSAE is a CAE Approved Provider. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies.
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In an industry continuing to adapt to a new way of meeting and strengthening our professions, LSAE has modified opportunities for your organization to continue supporting our community.
Experience Ruston
Lafayette Travel
Louisiana Northshore
New Orleans & Company
Visit Kenner
Visit Lake Charles
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Executive Members are invited to attend our Peer-to-Peer Workshops where we will focus on hot association topics, such as Membership, Marketing/Communications, Meetings, Exhibits & Events, and Sponsorship & Revenue Growth.
Find out how your peers are tackling these issues in 2023. Sometimes we learn best from just talking with each other.
Our next workshop is Tuesday, March 28 @ 8:30 a.m.
Topic and regsitration details coming soon.
No fee to attend. Invitation for Executive Members (Primary and Secondary Members) only.
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From member meet-ups to education sessions to the ASAE and LSAE annual meetings, you won't want to miss out.
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Whether you're looking for your next job opportunity or your organization has a position to filled with a qualified candidate, the LSAE Career Center is an excellent resource for your group. Post job openings, find potential candidates, search openings and subscribe to new posting notifications.
Visit the LSAE Career Center today!
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LSAE committees are an excellent way to make the most of your membership. Network with your peers and help grow the association. Most committees meet by conference call, but in-person meetings are requested as needed. Please read about our different committees and sign up below for ANY committee or task force of your choice.
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As things are changing with association landscapes and our meetings, LSAE wants to connect our members as experts and resources through our Speakers Bureau.
Share Your Expertise. Join the Speakers Bureau to share your knowledge on different subjects and topics.
Share Your Speaker Experiences. Add speakers to the Speakers Bureau that you would like to recommend to LSAE members.
Find an Expert. This Bureau will be used to connect LSAE members with other parties seeking industry experts to speak at their events.
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The Certified Association Executive (CAE) designation is designed to elevate professional standards, enhance individual performance, and identify association professionals who demonstrate the knowledge essential to the practice of association management. LSAE can connect you with other members who are also taking the exam soon. Email us for more info!
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Executive Member:
Bailee Johnson
P&N Management
bjohnson@pncpa.com
Associate Members:
Frances Morrow
Alexandria / Pineville Area CVB
frances@apacvb.org
Toni Chapman
Visit Lake Charles
tchapman@visitlakecharles.org
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The Louisiana Society of Association Executives is THE association for association professionals. In support of our mission and vision, LSAE provides members with many benefits of membership.
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As part of your LSAE membership, you receive exclusive access to LSAE's newsletter, eResource; our bi-annual magazine, Resource; and the yearly pictorial membership directory and resource guide.
Do you have a story idea or would you like to contribute to Resource magazine in 2023?
Our editorial philosophy is focused on helping industry professionals do their jobs more effectively, efficiently and profitably by providing a balance of business- and technical-related content. Reach out to info@lsae.org to get involved as a writer or share your feedback.
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LSAE's communications, including Resource magazine, the annual Pictorial Membership Roster and this newsletter you're reading now, are all made possible through the support of our advertisers. The numbers tell the story:
| 80% |
500+ |
75% |
| 80% of LSAE members have saved or contacted an advertiser after seeing them in a LSAE publication. |
Nearly 1 in 3 LSAE members need 500 or more hotel rooms booked annually. |
75% of LSAE members spend more than 15 minutes reading LSAE's Resource magazine. |
To learn more about the opportunities available, visit our media kit.
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