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RONA WELCOMES J.R. ROY TO ITS NETWORK OF AFFILIATED DEALERS
Two home improvement centres in the Bellechasse-Etchemin region are acquired by three of their employees and change banners
RONA inc. announces that J.R. Roy is joining the RONA network of affiliated dealers. Firmly rooted in the administrative region of Bellechasse-Etchemin, this company operates two home improvement centres with strategic locations in Lac-Etchemin and Saint-Léon-de-Standon, serving a territory where access to a complete offering of renovation supplies and services is a substantial issue for consumers and professionals.
On April 28, as part of a structuring internal succession project, three employees acquired the two stores that were previously owned by Émile Bilodeau. Already highly involved in daily operations, Ginette Carrier, Dominique Corriveau and Charles Grenier have over 75 years of combined experience in the construction and home improvement supply industry. Their two RONA J. R. Roy inc. stores offer a wide assortment of around 11,000 products, as well as key services, including a drive-through lumberyard to meet the needs of local DIY enthusiasts and contractors.
Supported by their 22 employees, the three co-owners are deeply motivated to maintaining their operational continuity, to keep providing proximity services and a well-established local expertise, and to developing their offering for DIY enthusiasts and Pros. Their commitment will be a powerful lever to accelerate the performance of both stores and ensuring structured, long-lasting growth in the region.
“Becoming RONA affiliated dealers is the outcome of a major strategic thought process on our acquisition journey, and a reflection that came naturally to us. We know our teams, our customers and our market really well, and we are eager to continue developing our stores while maintaining a high level of service and proximity in the community,” said Ginette Carrier, co-owner of J.R. Roy.
“First and foremost, succession is an entrepreneurial achievement that is driven by the commitment and vision of our dealers. Having a structured and well-defined succession plan is essential. In the RONA network, we firmly believe in the importance of continuity and legacy, which are vital to ensuring the longevity of local businesses and to keep meeting the needs of communities in the long term. We are happy to welcome and support the J.R. Roy group. Ginette, Dominique and Charles, we’re glad to have you in the RONA family”, added Alain Ménard, Senior Vice-President, RONA Affiliated Dealers.
RONA LAC LA BICHE UNVEILS NEWLY EXPANDED AND MODERNIZED STORE
The store now features an additional 2,500 square feet of retail space and over 500 new products
RONA inc. congratulates Greg and Valerie Bouchard, as well as Odon Manalese and the entire RONA Lac La Biche team, on the grand opening of their RONA store in Alberta. The event was marked by a traditional board-cutting ceremony attended by RONA’s dealer support team, business partners, and the local store team.
Following their acquisition of the store in April 2024, the Bouchards and Odon Manalese, owners of RONA Lac La Biche, made a significant investment to expand the retail space by 2,500 square feet. Thanks to this added footprint, customers now have access to more than 500 new products, including a wide selection of appliances, fashion plumbing and lighting, as well as kitchen cabinets, vanities, home décor, seasonal products, and an improved range of building materials.
“This transformation marks an important milestone for our store,” said Greg Bouchard. “The expansion and enhanced product offering will allow us to better serve our customers and provide a more modern, inspiring shopping experience.”
“We’re very proud of Greg, Valerie and Odon’s commitment to investing in their store and their community,” said Alain Ménard, Senior Vice-President, RONA Affiliated Dealers. “Their vision strengthens RONA’s presence in Lac La Biche and ensures that local customers can continue to benefit from a strong home improvement destination.”
About RONA inc.
RONA inc. is one of Canada’s leading home improvement retailers headquartered in Boucherville, Quebec. The RONA inc. network operates and services some 425 corporate and affiliated dealer stores under the RONA+ and RONA banners. With a long and rich history, RONA inc. has been supporting Canadians in their home improvement and construction projects since 1939. To achieve this, the company relies on a team of 21,000 employees, to whom it strives to provide an inclusive workplace where everyone is invited to contribute. As a result of its ongoing efforts in sustainable development, the company is recognized as one of Canada’s Greenest Employers. To learn more about the company, visit the website www.ronainc.ca.
For more information:
Media Relations
RONA inc.
514-599-5900, ext. 5271
1-866-566-3342
media@rona.ca

