RONA News

 

 

 

RONA inc., one of Canada’s leading home improvement retailers operating and servicing over 425 corporate and affiliated stores, celebrates its RONA+ Mascouche store for receiving the award for Best Large Surface Retailer (over 65,000 square feet) last night during the 2025 Outstanding Retailer Awards Gala (ORA) organized by Hardlines. Launched in 1992, the ORAs celebrate and recognize the achievements of hardware, home improvement and building supply retailers and dealers across Canada.

Jonathan Ashton, Store Manager at RONA+ Mascouche, attended the event to accept this award. “2024 was a milestone year for RONA+ Mascouche. The entire team was engaged and driven by the same passion to serve our customers well. Every stage of the customer’s journey was redesigned and, by working together, we managed to significantly improve our results. Every member of the team is committed to serving our clientele in an environment that will inspire them to carry out their projects, big or small. But our commitment goes beyond our store’s walls, the bond with our community matters to us. I believe that our store embodies retail excellence with a strong culture, a committed team, a loyal clientele and a mission that goes far beyond selling products,” he says.

The store’s story began in 1970, when it was founded by a local family, and soon became a top destination for the Mascouche citizens and contractors. In 2005, it was acquired by RONA, and in May 2025, the store was converted to the RONA+ banner. Under this new banner, RONA+ Mascouche now offers an enhanced shopping experience for both professionals and DIYers, with a wider range of products, specialized departments, improved services, and dedicated spaces for popular brands. With nearly 90,000 sq. ft. of sales floorspace, including a garden centre of over 21,000 sq. ft., RONA+ Mascouche is definitely the destination of choice for anyone in the area looking to build and improve their home. 

“Personalized service is something that is highly valued when shopping in a hardware store. That service is not sacrificed in any way at RONA+ Mascouche. Customers get treated with care by all the staff, from salespeople to cashiers,” says Michael McLarney, President of Hardlines and founder of the Outstanding Retailer Awards. “That commitment from the entire staff reflects the passion of the store’s manager, Jonathan Ashton. His strong leadership has resulted in making this store our choice as this year’s ORA winner for Large-Surface Store.” 

 

A Hat Trick For RONA as it Increases its Support for Canadian Hockey

• The RONA Rookies program expands for its second year by sponsoring 150 teams• RONA renews its partnership with the Montreal Canadiens while enhancing its partnership with the Edmonton Oilers

After an unforgettable 2024-2025 season, RONA inc. is doubling down on its support for Canada’s national sport. The company is announcing the return of its RONA Rookies sponsorship program, as well as the renewal of its partnerships with two iconic NHL teams. In addition to maintaining its role as major partner of the Montreal Canadiens and official game co-presenter on RDS, RONA is proud to enhance its partnership with the Edmonton Oilers, following a thrilling season that took the team all the way to the Stanley Cup finals. This season, RONA will be presenting Bobblehead Nights, among other things, in both Edmonton and Montreal, and will also be the official sponsor of the second period during Oilers games. 

“Hockey is very special to Canadians, and we’re proud to have been part of that love story for over 30 years. Whether it’s with local or professional teams, RONA is committed to the sport and to families because we believe in the importance of creating living environments where everyone can thrive and fully enjoy what they’re passionate about,” said Catherine Laporte, Chief Digital and Marketing Officer. 

The RONA Rookies: A second season focused on growth

Building on the success of its first edition, the RONA Rookies, a sponsorship program for the minor hockey teams of RONA employees’ children and grandchildren, is back for a second season and expanding its support to 150 teams across Canada. That’s nearly twice as many as last year! Selected teams will receive financial assistance to purchase equipment, reduce registration fees for certain activities and take part in tournaments, among others. Each sponsorship is valued at approximately $4,000. 

“Hockey is much more than just a sport. It brings communities together, creates bonds between generations and inspires our youth. That’s why we are proud to invest in initiatives that encourage participation in sport and help young people pursue their dreams," added Laporte. Click HERE to see the 150 teams that were selected for the 2025-2026 RONA Rookies program.

About the Outstanding Retailer Awards  
Launched in 1992, Hardlines’ Outstanding Retailer Awards are the only awards in Canada recognizing the achievements of hardware and building materials retailers. In its 32-year history, the program has honoured more than 180 retailers.

About Hardlines
Hardlines Inc. is a retail authority in the home improvement market. Hardlines products and services include the weekly Hardlines e-newsletter, Hardlines Home Improvement Quarterly magazine, a comprehensive information website, Hardlines Dealer News, a free daily news service for retailers and dealers, and annual Hardlines conferences. For more information, please contact Michael McLarney, President of Hardlines Inc. by phone at 416-489-3396 or by email at mike@hardlines.ca. 

About RONA inc.
RONA inc. is one of Canada’s leading home improvement retailers headquartered in Boucherville, Quebec. The RONA inc. network operates and services some 425 corporate and affiliated dealer stores under the RONA+, RONA, and Dick’s Lumber banners. With a long and rich history, RONA inc. supports Canadians in their home improvement and construction projects since 1939. To achieve this, the company relies on a team of 21,000 employees, to whom it strives to provide an inclusive workplace where everyone is invited to contribute. As a result of its ongoing efforts in sustainable development, the company is recognized as one of Canada’s Greenest Employers. To learn more about the company, visit the website www.ronainc.ca. 

For more information:

Media Relations
RONA inc.
514-599-5900, ext. 5271
1-866-566-3342
media@rona.ca