DULUX paint unveils fall colours for the home through unique fashion collection
 TORONTO, October 21, 2013 – What will your walls be wearing this fall? Leading Canadian paint brand DULUX® paint is making it easier than ever to bring one of the hottest trends in fashion into your home décor with the launch of a unique colour campaign.As a way to showcase its Fall 2013 palette, Dulux paint has taken the latest splatter paint fashion fad to a new dimension. By visiting the Dulux brand Facebook page (www.facebook.com/duluxcanada), Canadians can mix and match this season’s top paint picks through a unique app that allows users to splatter colours on an online canvas, and enjoy their one-of-a-kind creations on their own custom-designed t-shirt. Called the "Dulux Collection" campaign, anyone can experiment with colour and create original paint combinations that they can not only wear, but can also add flair to their home décor. "Splatter painting is all about the dynamic play of colour and movement and a lot of inspiration can be drawn from the way colours interact with each other," said Martin Tustin-Fuchs, Brand Manager for Dulux paint. "This is particularly helpful in choosing colours for the home, from finding colours that work well together, to playing with the proportions of colours in a room." Tustin-Fuchs recommends choosing one of this season’s hot colours for the main walls of a room, highlighting one wall in a different accent colour, and using one or two other colours of the palette in accessories – from furniture and pillows to rugs and art. "Paint colours have always been influenced by the world of fashion," said Tustin-Fuchs. "What’s unique about our campaign is that we’re enabling Canadian consumers to both benefit from the latest fashion trend and at the same time gain valuable insight into colour coordination that benefits their décor." The Dulux Collection campaign runs from October 7 until December 15. Each custom-designed t-shirt is free with the purchase of a Dulux Club membership. For a one-time fee of $20, Dulux Club members receive regular paint discounts and other value-added promotions. To participate in the campaign, visit www.dulux.ca or the Dulux paint Canada Facebook page at www.facebook.com/duluxcanada. # # # About Dulux® Paint You will find Dulux paints in nearly 250 company-owned Dulux Paint Stores across Canada serving the consumer and professional markets. In addition, within the province of Quebec, the strong regional brand, Bétonel®, is combined with the Dulux brand to form 70 Bétonel/Dulux Paint Stores. No matter where the Dulux brand is sold, it offers an extensive portfolio of high quality products and services to the marketplace. DULUX is a registered trademark of AkzoNobel and is licensed to PPG Architectural Coatings Canada, Inc. for use in Canada only. BETONEL is a registered trademark of the PPG Group of Companies. PPG: BRINGING INNOVATION TO THE SURFACE.™ PPG Industries' (NYSE:PPG) vision is to continue to be the world’s leading coatings and specialty products company. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Sales in 2012 were $15.2 billion. PPG shares are traded on the New York Stock Exchange (symbol:PPG). For more information, visit www.ppg.com. Media Contacts: Gail Bergman or Ashley Pergolas info@gailbergmanpr.com 905-886-1340 or 905-886-3345 |
|
Print this Article |
LBMAO |
 |
