AN INDUSTRY FIRST: THE MAAX BATH EXPERIENCE GOES MOBILE TO BRING INNOVATIVE BATH SPACES TO CANADIANS FROM COAST-TO-COAST
 Montreal (Quebec), April 5, 2013 – MAAX, the leading Canadian manufacturer of trend-setting and award-winning bathroom products, is conducting an ambitious multiple city cross-country tour. The first stop was in Vancouver on April 15. MAAX has hit the road with a one-of-a-kind, interactive 900 square foot mobile showroom and other mobile units that bring the unique MAAX experience to Canadian homeowners, builders, designers, contractors and DIY-ers in all major Canadian cities throughout the spring. "Our research shows that a majority of Canadians want to improve at least one of their bathroom spaces; they want to transform their outdated bathrooms into smarter, more efficient and modern spaces but often they don’t know where to start or that something better is available. The fact is, MAAX has industry-leading bath solutions to address a homeowner’s every need and our travelling MAAX BATH EXPERIENCE will bring our innovative and trendsetting Canadian products right to their doorstep," said Steve C. Stephens, Corporate Vice President, Commercial Operations, MAAX. Ottawa-based interior designer Ulya Jensen, co-host of HGTV’s "Home to FlipTM" and the MAAX BATH EXPERIENCE designer spokesperson stated: "Undertaking home renovations can be intimidating – and bathroom spaces are no exception. As a designer I get excited when I get to work with innovative and sustainable products that offer homeowners designer solutions at every price point. MAAX products do just that because they listen to their customers. This tour will provide Canadian made, attractively priced bathroom solutions for anyone embarking on a home renovation project." "For the last 42 years, MAAX has been synonymous with quality, accessibility and innovation. We work hard at delivering innovative, practical solutions and as a result we’ve increased new product sales by 250% since 2010. We are proud to continue to lead the industry in Canada with the ability to leverage the largest Canadian manufacturing footprint in our industry and the know-how that comes with it. As industry leaders we continue to pave the way with this unprecedented national tour for the benefit of our customers," added Mr. Stephens. MAAX BATH EXPERIENCE in a city near you! Unmatched in terms of scope and reach, the MAAX BATH EXPERIENCE tour has hit the road to bring its high-quality innovative, made-in-Canada bath solutions to a city near you. The unique tour includes not-to-be-missed opportunities to interact with interior designer Ulya Jensen and will also provide interested individuals with the opportunity to explore MAAX’s broad range of bathware solutions. There will also be competitions, prizes and giveaways so stay tuned! Bring your bathroom from "BAD TO BEAUTIFUL"! Let MAAX and its designer spokesperson, Ulya Jensen, take your bathroom from "bad to beautiful" and get a chance to win a $500 rebate on MAAX products and a two-hour design consultation with Ulya. Enter MAAX’s "Bad to Beautiful Bathroom Contest" by submitting photos and a description of your bathroom that’s desperate for a makeover experience from MAAX. Ulya Jensen will review the submissions and choose five finalists for each tour event based on the need and potential for beautification she sees. For more details about MAAX’s National Tour and contest, please visit www.maax.com/tour. Tour Calendar – For more details, please visit www.maax.com/tour Toronto (Ontario) Week of May 13 Quebec City (Quebec) Week of May 27 Halifax (Nova Scotia) Week of June 3rd Montreal (Quebec) Week of June 10 About MAAX MAAX Bath Inc. is a leading North American manufacturer of trend-setting and award-winning bathroom products, such as tubs, showers and shower doors, for the residential housing market. MAAX wants its customers to "enjoy the experience" by offering stylish and innovative quality products coupled with world-class customer service practices that make doing business easy and efficient for all. MAAX offerings are available through specialty boutiques, plumbing wholesalers and home improvement centers. MAAX Bath Inc., founded more than 40 years ago in Quebec, employs more than 1,300 people and currently operates eight manufacturing facilities, three North-American customer care centers and an expansive showroom and distribution network throughout the United States and Canada. MAAX's focus on providing clients the ultimate experience in bathware products drives its Research and Development department to design and engineer innovative new products. - 30 – INFORMATION: Montreal Anne-Sophie Laframboise NATIONAL Public Relations 514-843-2063 alaframboise@national.ca Vancouver Toronto Judy Huang Susan Willemsen NATIONAL Public Relations The Siren Group 604-684-6655 416-461-5270 jhuang@national.ca susan@thesirengroup.com SOURCE: Steve C. Stephens, Corporate Vice President, Commercial Operations MAAX Bath Inc. 514-844-4155 ext. 247 steve.stephens@maax.com |
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