Cathelle Inc. and Square Deal Team Up
 Cathelle Inc. has announced that Square Deal is now their sales and service agency throughout Ontario.Cathelle, a leading Canadian electrical category specialist, offers a complete selection of electrical department SKUs (over 3,000 available items) at superb fill rates (98% and up), with an available turnkey, category management strategy tailored to suit dealers’ local markets. The company, headquartered near Montreal, has been serving the electrical department needs of Canadian building supply and hardware customers for more than 30 years. Square Deal, based in Brampton, Ontario, is a family-owned firm that provides a high level of service to retail lumberyards, building centres and hardware stores across Canada. Established in 1992, Square Deal specializes in helping its retail customers with the category management of a number of key retail departments with a particular attention to detail and service. "Square Deal’s philosophy is very similar to ours at Cathelle: to provide not just products, but to be an integral part of their customers’ businesses," said Cathelle’s founder and president, Stewart Rappaport. "We are delighted to be working with them as our representatives in Ontario." "Cathelle is a great company, with a superb line-up of products," said Joss DeGroot, Square Deal’s founder and president. "Together, we can provide ‘one-stop shopping’ for Ontario dealers in the electrical category, to make it easier for dealers to manage a complex department of the store – and improve its profitability." For further information, please contact Judy Palmer – Cathelle 800.363.0691 or Todd Schoular – Square Deal 800.433.7385. |
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