CGC Launches New Interactive Web Site
"Our website now better reflects our position as a leader and innovator in the building materials industry," said Tony Anderson, director, marketing and customer satisfaction, CGC Inc. "It is contemporary in design, intuitive in functionality and simple to navigate. We believe it will make it easier for our customers to find what they’re looking for and do business with us, and be a valuable knowledge resource for the industry as a whole." The new CGC website features, among other things: enhanced navigation tools; an improved search functionality and an expanded product catalogue for homeowners and professionals alike. In addition to these functional site improvements, there are a number of advanced tools and resources to further enhance the online experience; How to Tips to help with common building tasks and projects; a Handbook for Contractors that provides help with installation and application; Materials Calculators to help accurately estimate products required for building projects. In conjunction with internal launch support, a campaign of online banner advertising on home improvement and DIY web sites is being undertaken by CGC to encourage existing and potential Do-it-Yourself customers to visit the new site. "We want to be bookmarked," said Candace Kane, marketing development manager. "Whether you’re a DIY enthusiast or a pro, our site has something to offer you. Once you’ve explored its new look and features we’re sure it will go into your ‘favourites’." About CGC: CGC Inc. is a leading marketer, manufacturer and distributor of gypsum wallboard, joint compound, related gypsum products, ceiling tile and grid in Canada. Its major product lines include Sheetrock® gypsum panels, Fiberock® fibre-reinforced gypsum panels, Durock® cement board and Donn® ceiling suspension systems. CGC Inc. is a wholly owned subsidiary of USG Corporation, the leading drywall manufacturer in North America and a world leader in suspended acoustical ceilings. |
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CGC Inc. announces the launch of its new, renovated interactive website –  |
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