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This month, the regions are preparing diligently for their regional conferences - most taking place in June. NACAS South kicked off their event with a bang in New Orleans, and we are looking forward to supporting our regions as they head to their respective conference sites. Check out the links below to learn more about the opportunities offered at each NACAS regional conference. We can't wait to see you there! NACAS West Regional Conference NACAS Central Regional Conference
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 As an Auxiliary Service Executive, no one knows student needs better than you. And no one is better positioned to fulfill these needs. Yet, you cannot operate in the bubble of your own institution to truly transform & future-proof your campus environment. You have the skills. Let NACAS help you create and achieve your vision.
The Senior Executive Institute convenes auxiliary service executives to expose you to the latest industry forecasts, threats, and opportunities – so that you can extend your vision, excel in your role and excite your students. This Institute will give you the tools to make informed high-stakes decisions, establish strategic partnerships, and build culturally-relevant campus solutions. Learn more
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 The NACAS South Regional Conference in New Orleans, Louisiana was a huge success! Highlights included: a speech by NACAS' own Hans Weichhart, Sharon Boyd of UNC-Wilmington being announced as the new NACAS South President, a moving presentation by keynote speaker and US Women's Soccer Coach Jill Ellis, and an engaging Business Partner Showcase! Thank you to all volunteers and attendees!
Photos courtesy of NACAS South.
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 Last month, NACAS held the Institute for Managers in conjunction with FedEx Office in New Orleans, Louisiana. What an incredible event! The intensive learning experience combined small group seminars, operational knowledge opportunities, case study work, and group presentations that helped attendees gain valuable leadership and management skills. Thanks to all volunteers and attendees that made this event possible!
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Smart lockers are the new campus post office solution. Find out more about how they work and why they’re useful. 
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May 25 | 2:00 pm ET
Colleges and universities have a lot of data at their fingertips, but it is often challenging to find meaning behind the data. With the ability to sift through the massive amounts of data – from vending transactions to dining hall traffic to campus card data – auxiliary services can ensure the best outcomes for both the students and the institution. Hear how the University of Georgia has transformed the decision process within auxiliary service leadership by identifying behavioral trends and even lost revenue opportunities. |
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June 8 | 1:30 pm ET
Description: Participate in a case study to review one of the largest and most innovative transformation in higher education to build new quality of life facilities - housing, dining, and student center. This is part of a $2.2B campus-wide transformation. In 5 years, the University has opened 6,850 new residence hall beds, multiple dining facilities, and a new $205M student center. Attendees will learn about transition planning, funding options, and a myriad of other related issues. |
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July 19-21, 2017 | New Brunswick, New Jersey
The NACAS Senior Executive Institute (SEI) is designed for highly experienced auxiliary leaders who seek to optimize their performance and the performance of their team. SEI is an intensive learning experience incorporating small group seminars and group collaboration. During this time, executives will be networking with colleagues who are experiencing similar challenges and opportunities in the auxiliary services field. The deadline to pre-register is July 5, 2017. The 2017 Senior Executive Institute is brought to you in partnership with Barnes and Noble College. |
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Atlanta, GA | November 10-12, 2017
Creating new avenues to affordable textbooks and other course materials is critical to the success of today’s students and future generations who wish to complete their educational goals. Auxiliary services play an integral role in textbook affordability, and we are committed to provide more access for students to be successful. Our work on course materials affordability will be some of our most important for the next generation of learners—enabling them to achieve their education goals and improve their lives. We invite you to join us! |
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Amelia Island, FL | December 3 – 6, 2017
The Women's Leadership Institute is the premier program for women leaders across the university campus. The program is designed for women who aspire to new leadership positions on campus. The institute features a curriculum with an overall focus on building the next generation of leaders in higher education administration and student affairs. This is a wonderful program for women of all ages to come together to learn and network with one another, forming bonds that will last a lifetime. The Women’s Leadership Institute is co-produced by members of the Council for Higher Education Management Associations, and NACAS members receive the discounted registration price! |
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August 30 | 3:00 pm ET
What would you do if a major event interrupted daily operations? Are you and your facility prepared to survive and serve your campus population for an extended period? Business continuity planning is the practice of organizing how you will run your business when normal operating procedures are not possible. It's taking a snapshot of all functions your department performs and listing resources required to complete tasks and continue your mission. The session will focus on proactive planning to ensure campus foodservice operations are positioned to withstand the initial blow of a disaster and solutions available during response and recovery period. |
 Hosted annually, C3X convenes leaders from more than 700 higher education institutions and nearly 200 NACAS Business Partners to showcase the most inclusive and modern perspective of how auxiliary services enrich the campus experience. We invite you to connect with other strategic leaders and benefit from the must-attend event of high-level learning, idea generation, collaboration, and relationship building. Learn more
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The four NACAS regions, Central, East, South, and West, help to lay the foundation for volunteerism, governance and quality interaction of the membership. Membership in NACAS includes automatic admission to one of the regional associations. No additional dues payments are assessed. Regional conferences have strong participation with a significant number of attendees from Puerto Rico and Canada. Educational sessions presented at the spring regional conferences help to create the basis for outstanding educational programs at the national conference each fall. Regions share equally in the ongoing success of NACAS and continue to contribute at all levels to its leadership. Their activities have continued to grow and provide opportunities for members to network, improve their skills, and develop relationships. Learn more |
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Cindy McClanahan, CASP, is the Director of Marketing and Communications for auxiliary services at Georgia College. 1. How would you advise institutions to structure their marketing teams for auxiliaries? The key to marketing success in the Auxiliary Services environment is to have your marketing professional at the center of your team's action. A marketing pro should have basic knowledge of each functional area and be up-to-date on each unit’s priorities and challenges. Ideally, an Auxiliary Services marketing professional should strive to have a 30k feet view of the department to be able to identify areas where units can support each other. For example, how can you use a bookstore event to promote a parking and transportation initiative? Can you find a way for dining to partner with your one-card office to boost transactions? 2. What's your advice for reaching students? There’s no silver bullet when communicating with students. Social media is great, but each campus has their own platform preference, so Instagram may be huge in one location, but SnapChat is king somewhere else. It’s an old rule, but "3 in 3" still applies: Tell your audience the same thing three times in three different ways. Guerrilla marketing seems to have the biggest impact with students today. Guerrilla marketing is an inexpensive, nontraditional marketing experience, as opposed to passive advertisements. For example, Coca-Cola’s "Hug Me" promotion involves Coke machines that distribute free soda when a participant hugs the machine. It generates off-the-charts buzz when it’s used at a location. On a local level, our on-campus Barnes & Noble bookstore recently hid Easter eggs filled with coupons for free promotional items all over campus and posted clues on social media. Students did the marketing work for us by sharing the social media posts and selfies as they found the eggs. Millennials and Gen Z have grown somewhat immune to traditional methods. Guerrilla marketing tactics, where the audience members participate and then eagerly share their experience, turn into marketing gold. |
We launched "Ask a CASP" in the April edition of NACASTODAY, our membership newsletter. In this feature, we invite a member who has the 
For more information visit: www.nacas.org