Even many 80-year-olds think that they are too young to go to the traditional senior center. And as boomers age, this trend is not going to fade. How do we rebrand, redesign and remarked our programs to attract the ballooning population of older adults and retirees. This interactive workshop applies the 8 Ps of Marketing Success to this elusive, yet essential, population: purpose, planning, products, people, pricing, perspective, placement, and promotion.