Upcoming Events
The Car Wash Show™ is the largest gathering of owners, managers and decision-makers in car wash, quick lube and detailing. Attendees will be empowered to drive traffic, increase profits, and build and maintain their business from the inside out.
Visit http://www.TheCarWashShow.com to view the full article online.
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The second year of the Executive Management Institute is now accepting applications. Taught by executive education faculty, this immersive week of strategic business, financial, and leadership training connects an intimate group of car washers as they build a life-long network of like-minded professionals. All participants receive an official certificate from the University of Notre Dame upon completion.
Visit https://www.carwash.org/events/car-wash-executive-management-institute/home to view the full article online.
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ICA news
The Car Wash Hall of Fame Award has been presented by International Carwash Association since 1962, when Jimmy Butts received the first award. Individuals are recognized at the association’s conventions, including The Car Wash Show™ and Car Wash Show Europe. The Award recognizes those car wash professionals—operators as well as suppliers—who have made a lasting impact on the professional car wash industry.
Visit https://www.carwash.org/about-ica/car-wash-hall-of-fame to view the full article online.
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In the Spring issue of CAR WASH Magazine, we'll be featuring an article that addresses the power of the internet when it comes to marketing. If you've had a social media post with record "likes" or had a website debut with great feedback, let us know. We're especially interested in seeing ideas that were visually intriguing and helped give your bottom line a boost! Send details and screenshots to managing editor Shani Calvo, shani@naylor.com, NO LATER THAN JANUARY 24.
Visit https://www.naylornetwork.com/icw-nwl/articles/index-v2.asp?aid=597881&issueID=68185 to view the full article online.
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Marketing
Marketing automation isn't a thing of the future -- it's very much a part of the here and now for small and midsized businesses (SMBs) across the world. However, many are unaware of a variety of marketing automation tools that can help SMBs reach customers in a timely and effective way.
Visit https://www.crmbuyer.com/story/86453.html to view the full article online.
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