Upcoming Events
The Car Wash Show is the largest gathering of owners, managers and decision-makers in car wash, quick lube and detailing. Attendees will be empowered to drive traffic, increase profits, and build and maintain their business from the inside out.
Visit http://www.TheCarWashShow.com to view the full article online.
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ICA news
In 1969, Charles Howard Sr. decided to move from servicing the truck wash business with pressure washers and chemicals into the car wash industry. Along with a partner, he became a distributor for California Car Wash Equipment. There was one major challenge: Howard Sr. didn’t have anywhere to showcase the equipment. Not to be dissuaded by minor challenges, Howard Sr. did what any logical entrepreneur would do. He built a car wash to showcase the equipment.
Visit https://www.carwash.org/car-wash-magazine/inside-the-car-wash-industry/story/autobell-celebrates-50th-anniversary to view the full article online.
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Industry News
As vehicle technology advances and cars become more sophisticated, experts say they also will become more popular targets for cybercriminals. Cybersecurity firm IntSights reported recently, in an analysis titled "Under The Hood: Cybercriminals Exploit Automotive Industry's Software Features," that cybercriminals have been circulating data on the internet that describe how to hack into car systems.
Visit https://www.upi.com/Top_News/US/2019/11/12/As-auto-technology-advances-so-does-risk-for-hacking/1891572926178/ to view the full article online.
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Marketing
Source: Entrepreneur.comUsing Instagram Live for marketing can equate to benefits such as generating brand awareness, profitability and audience/customer loyalty. But, if you aren't familiar with the program, how can you take advantage of It to accomplish your company’s business goals? Here are five unique ways you can squeeze Instagram Live like a lemon and successfully advertise yourself, your product or brand eventually maximizing online visibility (and gain some followers along the way).
Visit https://www.entrepreneur.com/article/342799 to view the full article online.
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