Upcoming Events
The car wash industry’s women and those who support them will gather for a skills-boosting workshop at the 2nd annual International Carwash Association Women’s Leadership Experience in Chicago, Illinois at one of the world's premier training and entertainment venues - The Second City!
Visit https://www.carwash.org/events/women's-leadership-experience to view the full article online.
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Seasoned veterans and new exhibitors alike are welcome to hear what's new for next year's Show and get the jump on deadlines and deliverables. Plus, connect with the Convention Center staff while you're on site to discuss your exhibit needs and get to know San Antonio.
Visit https://www.carwash.org/events/exhibitor-bootcamp to view the full article online.
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This immersive workshop exclusively for CEOs, Owners, and Principals of Supplier companies is a great way to jumpstart your planning for 2020. You'll benefit from the cutting-edge customer experience expertise of our speaker Lior Arussy, who will also facilitate a discussion with a panel of operators to give you first-hand perspective on their challenges.
Visit https://www.carwash.org/events/ceo-supplier-summit to view the full article online.
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ICA news
We stopped in Mishawaka, Ind. at Drive And Shine Car Wash to capture car wash stories, tips, and tricks. This video showcases the overall site in Mishawaka, which also features an inline interior/detail cleaning operation. You'll see more on that in upcoming stories from CAR WASH Magazine!
Visit https://youtu.be/L6lHOPxBQFc to view the full article online.
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More than 4,000 car washes across the country will be providing free car washes for veterans and active duty personnel on Nov. 11. The free program has given more than 2.3 million free car washes since 2003. You can join the nearly 1,500 companies in four countries who will honor veterans and active duty personnel by registering your wash today.
Visit http://graceforvets.org/ to view the full article online.
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Industry News
Source: Petrol Plaza
Jo Thornley, Head of Brand and Partnerships at Dynamis, discusses the different options that car wash operators have to increase and expand their business.
Visit https://www.petrolplaza.com/news/23374 to view the full article online.
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Leadership
Source: Entrepreneur.com
The health of any relationship -- whether company to employee, husband to wife, parent to child – depends, in great part, on whether the expectations are legitimate and realistic and whether the parties live up to what is expected. In a sense, each relationship is a “contract.” The contract is the totality of explicit and implicit expectations that define the operating rules of the relationship – and its content will determine the strength of your partnership.
Visit https://www.entrepreneur.com/article/341041 to view the full article online.
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Marketing
Source: Forbes
Even the oldest members of Gen Z have never known a world without the internet — and have had iPhones in their lives since the age of 10. So, how brands market themselves and how they connect with these younger consumers has been wholly redefined. As brands work to keep up, those using yesterday’s playbook are bound to fall behind. However, for the brands that study and understand the new Gen Z landscape, there’s tremendous opportunity. To successfully capture Gen Z’s attention, here are a few rules of the road.
Visit https://www.forbes.com/sites/theyec/2019/10/22/the-new-playbook-for-gen-z-marketing/#7303b70c50b3 to view the full article online.
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