Upcoming Events
Join us for an informal lunch to discuss the latest developments impacting your local car wash market. All employee levels of industry companies are encouraged to attend and bring their unique experiences to the conversation.
Visit https://www.carwash.org/events/local-lunches/kansas-city to view the full article online.
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Do you think you know everything about the car wash industry? Test yourself at the Car Wash Show Europe on 18 & 19 September in the Kromhouthal in Amsterdam, The Netherlands.
Visit https://www.carwashshoweurope.com/ to view the full article online.
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The car wash industry’s women and those who support them will gather for a skills-boosting workshop at the 2nd annual International Carwash Association Women’s Leadership Experience in Chicago, Illinois at one of the world's premier training and entertainment venues - The Second City!
Visit https://www.carwash.org/events/women's-leadership-experience to view the full article online.
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ICA news
You already know about the allure of Amsterdam, but did you know The Car Wash Show Europe is a great place to get the training and education you need to stay on the cutting edge of car washing? This 18-19 September, you’ll have access to a program—with sessions in English and German—covering topics like training employees, increasing profits, and a more digital world for washes. Read on for a sneak peek of what’s on offer in Amsterdam, or visit the program page for full details.
Visit https://www.carwash.org/car-wash-magazine/car-wash-news/news/2019/08/21/car-wash-show-europe-the-industry-training-you-need to view the full article online.
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Source: Sauk Valley
Cleaning isn’t the only reason for the seasons. A Sterling car wash also makes it a point to give something back to its community. In the first three months after it opened March 8, Four Seasons helped raise nearly $1,000 for Home of Hope Cancer Wellness Center in Dixon and the Sterling-Rock Falls Family YMCA, and more organizations have signed on to team up with the business to raise funds. Four Seasons sets aside a timeframe, typically on a Saturday, where a portion of sales are donated to local groups.
Visit https://www.saukvalley.com/2019/06/13/car-wash-uses-its-power-for-good/a7j1s3o/ to view the full article online.
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Leadership
Source: Harvard Business Review
With recent headlines about dubious ethical choices that businesses have made in pursuit of profits, it’s not hard to imagine the pressures that influence business choices. Temptations to cut corners are very real for every business, especially companies trying to live up to Wall Street analysts’ expectations. In theory, family businesses are well-positioned to resist those temptations.
Visit https://hbr.org/2019/05/5-signs-that-your-family-business-might-have-an-ethics-problem to view the full article online.
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Marketing
Source: Content Marketing Institute
Sending regular emails to your customers can encourage engagement, but it can also do the opposite if not done properly. Too many emails can actually chase away your customers and drive them to press delete – before they even read them. So, before starting an email campaign, figure out an ideal frequency, in addition to addressing some of these other common email mistakes.
Visit http://bit.ly/31uz5k6 to view the full article online.
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