Leadership
In the popular imagination, startups are mostly a young person's game, with fresh-faced founders building their ideas from dorm rooms and their parents' garages. Some investors have even gotten into trouble for endorsing blatantly agist ideas about who can be a successful entrepreneur. Reality, however, is rather far from this mythology. According to experts, the average age of successful startup founders is 40.
Visit https://www.inc.com/jessica-stillman/17-massively-successful-entrepreneurs-who-started-.html to view the full article online.
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Source: EntrepreneurDecision-making and effectively responding to crises are the core responsibilities of a manager. From small day-to-day issues to major "fires," knowing how and when to resolve an issue is crucial to being a successful leader.
Visit https://www.entrepreneur.com/video/297665 to view the full article online.
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Marketing
Source: CBS BostonIn order for small businesses to thrive, their marketing effort must strive to connect with consumers in a meaningful way. However, given the tight profit margins startups operate under, they must be very careful in allocating resources to their outreach efforts. To maximize visibility and profitability, founders should contemplate three factors when creating a marketing budget.
Visit http://boston.cbslocal.com/2017/07/25/consider-establishing-marketing-budget/ to view the full article online.
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