ICA news
Gearing up to attend Car Wash Show Europe in Amsterdam in September? Be sure you avoid being scammed by reservation companies that solicit and falsely identify themselves as being associated with Car Wash Show Europe.
The hotels provided at the link below are the only official hotels for Car Wash Show Europe.
Visit http://www.carwash.org/tcws-eu/travel to view the full article online.
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Industry News
The founder of a Northeast Wisconsin business was recognized Monday by the Rotary Club of Green Bay. William "Red" Lewis is the club's 2017 Free Enterprise Award Recipient. He founded PDQ Car Wash 50 years ago and has created the largest car wash equipment manufacturing company in the world.
Visit http://fox11online.com/news/local/green-bay/pd to view the full article online.
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The world’s longest car wash may be coming to Katy as part of the new Buc-ee’s gas station and store expected to open in the West Ten Business Park near Cane Island later this year. The 255-foot car wash will accompany a 56,000-foot store and about 120 gas pumps, said Jeff Nadalo, Buc-ee’s general counsel. "Katy is a great city," Nadalo said. "The location along I-10 will complement our other cities in Baytown and Luling that are also along the interstate."
Visit https://communityimpact.com/houston/katy/business/2017/05/15/buc-ees-aims-open-worlds-longest-car-wash-katy/ to view the full article online.
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Leadership
The starting point of most competitive analysis is a question: Who is your competition? That’s because most companies view their competition as another brand, product or service. But smart leaders and organizations go broader. The question is not who your competition is but what it is. And the answer is this: Your competition is any and every obstacle your customers encounter along their journeys to solving the human, high-level problems your company exists to solve.
Visit https://hbr.org/2017/05/obsess-over-your-customers-not-your-rivals to view the full article online.
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Marketing
Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing. This article tackles the three most popular platforms for online advertising, and whether they are worth it for small businesses to invest in. Find out everything you need to know about using paid ads to promote your small business.
Visit https://www.entrepreneur.com/article/294095 to view the full article online.
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