ICA news
Presented since 1962, the Car Wash Hall of Fame Award is given each year to car wash professionals who have made a lasting impact on the professional car wash industry. It is the Association's highest honor.
We are now accepting nominations for this prestigious award!
Visit http://www.carwash.org/about-ica/car-wash-hall-of-fame to view the full article online.
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Each year, to encourage the pursuit of a college education, the International Carwash Association presents a $1,000 Larry Harrell Scholarship to a deserving recipient. Recipients are selected on the basis of high school standing, leadership roles, community involvement, honors and response to the 500-word essay.
Visit http://www.carwash.org/for-operators/larry-harrell-scholarship to view the full article online.
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Industry News
Dozens of cars lined along the 100 block of Shelton Beach Road Wednesday morning, all waiting to get a car wash. Rich's Car Wash Director of Operations Michael Bennett said since 8 a.m., more than 200 cars had come through the car wash in an effort to support injured Saraland Police Officer Jackie Tucker.
Visit http://www.al.com/news/mobile/index.ssf/2017/02/saraland_officer_jackie_tucker.html to view the full article online.
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Leadership
If you find yourself wondering how to improve your leadership this year, you might want to take the no-buzzwords approach. Let me explain. Over the holidays, I took stock of 2016 and tried to determine what I wanted to do in 2017 (and why). While I love the executive coaching aspect of what I do, including being able to work with people to become better leaders, I’ve come to one conclusion: Too much of coaching and leadership training is rooted in buzzwords.
Visit http://www.forbes.com/sites/forbescoachescouncil/2017/02/06/the-year-of-no-buzzword-leadership/#6e2a9ae16283 to view the full article online.
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Marketing
Geolocation is the next buzzword in marketing. As brands discover the power of GPS-fueled augmented reality (think Pokémon Go), they’re finding new ways to reach customers. For them, it’s meaningful not only to know not only where a consumer is, but also where that consumer’s attention is, and technology is making that possible.
Visit http://fortune.com/2017/02/06/geolocation-marketing/ to view the full article online.
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