ICA news
Your membership in ICA includes two or four free passes to The Car Wash Show and The Car Wash Show Europe in your membership year. Make sure your membership is current today to ensure you have access to your free passes!
Visit http://www.carwash.org/join to view the full article online.
|
Industry News
CES has traditionally been reserved for smart home technologies with questionable applications, laptops that fold in weird ways, and self-tracking gadgets designed to make consumers feel horrible about themselves. But in Las Vegas this week, the annual tech show became a showcase of groundbreaking innovations in car technology.
Visit https://www.inverse.com/article/26031-ces-2017-best-car-technologies to view the full article online.
|
Since Big Guy’s Express Car Wash in Jasper opened late last year, it has continued to be popular with locals who not only want their car to shine, but want to support the business of their late friend. "It was going to be his," Jeff Guthrie said, while taking a short break in the offices of the car wash along Viking Drive. "Together, we picked everything out."
Visit http://mountaineagle.com/stories/big-guys-car-wash-opens-in-jasper,9775 to view the full article online.
|
Leadership
There is no doubt that the pace of work everywhere has increased. We’re all expected to do more in less time. So what do you do if you have a tortoise on your team? How do you diagnose why he takes so long to get his work done? And how do you then help him understand the importance of picking up the pace — and support him in doing so?
Visit https://hbr.org/2017/01/how-to-get-an-employee-to-work-faster to view the full article online.
|
Branding is such a crucial component of success. Think of some of the largest companies in the world – from Nike’s "swoosh" to Apple’s icon – everyone is familiar with the brands they created. Today, building your personal brand is just as important as building your company’s brand – in fact, it might even be more important. Consumers want to hear the story behind the founders – the failures, struggles and the success. This means putting yourself out there and marketing yourself in addition to your business.
Visit https://www.entrepreneur.com/article/287399 to view the full article online.
|
Marketing
Marketers continue to use direct mail in 2016 because it still leads in ROI. However, traditional direct mail marketing has changed dramatically. InfoTrends did a study on direct mail that found the following statistics: 66% of direct mail is opened, 82% of direct mail is read for a minute or more, 56% of consumers who responded to direct mail went online or visited the physical store, 62% of consumers who responded to direct mail in the past three months made a purchase, and over 84% reported that personalization made them more likely to open a direct mail piece.
Visit http://www.forbes.com/sites/forbesagencycouncil/2017/01/10/five-ways-to-spice-up-your-direct-mail-marketing-in-2017/#5860724869b6 to view the full article online.
|
A growing number of small businesses rely on technology to increase efficiency, manage expenses, grow profitability and improve performance. According to SMB Group’s 2015 SMB Routes to Market Study (PDF), 29 percent of all small businesses view technology as helping them to improve outcomes significantly.
Visit https://smallbiztrends.com/2017/01/checklist-essential-small-business-technology.html to view the full article online.
|
|