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International Carwash Association™

ICA News
 
   
Your membership in ICA includes two or four free passes to The Car Wash Show and The Car Wash Show Europe in your membership year. Make sure your membership is current today to ensure you have access to your free passes!


Visit http://www.carwash.org/join to view the full article online.

 
A.V.W. Equipment Co., Inc.
Industry News


People are definitely noticing the cold weather when it comes to their car this time of year. Over at London Road Car Wash, employees have been very busy de-icing cars as well as cleaning off salt from the roads. There really is only a couple of ways to keep your car clean this time of year.

Visit http://www.fox21online.com/2017/01/05/london-road-car-wash-stays-busy-winter-months/ to view the full article online.

 


The salty solution used to protect area roads from snow and ice can damage your car, but you’ve got a little time to hit the car wash. Brine will get into the cracks and crevices of your vehicle, leaving pre-treated roads to bury itself in the underpinning of your car where it can rust and corrode. 

Visit http://www.11alive.com/news/commuter-dude-time-to-hit-the-car-wash-after-weekend-snow/384682299 to view the full article online.

 

Source: Inverse

CES has traditionally been reserved for smart home technologies with questionable applications, laptops that fold in weird ways, and self-tracking gadgets designed to make consumers feel horrible about themselves. But in Las Vegas this week, the annual tech show became a showcase of groundbreaking innovations in car technology.

Visit https://www.inverse.com/article/26031-ces-2017-best-car-technologies to view the full article online.

 

Source: USA TODAY

The North American International Auto Show is back in Detroit with new updates of some of the top-selling vehicles and the introduction of some stunning new cars, SUVs and trucks. Take a look at what we've seen so far during the first day of the media preview days of the biggest automotive event of the year.

Visit http://www.usatoday.com/story/money/cars/2017/01/09/detroit-north-american-international-auto-show-photos/96357388/ to view the full article online.

 
Zep Vehicle Care, Inc.
 
   


Indianapolis-based Crew Carwash has opened its first location in Bloomington. The $5 million facility is the company's 29th location. The Bloomington location was announced last year, along with a location in Merrillville that has already opened. Construction is underway on a Crew Carwash in Avon as well. 

Visit http://www.insideindianabusiness.com/story/34200531/crew-carwash-expands-to-bloomington to view the full article online.

 
 
   


Local residents will soon have another option to get their vehicles clean. Construction continues on a new car wash called Tidal Wave Auto Spa that set to open early summer on 1615 Benvenue Road next to the former Old Navy building by the Cobb Corners shopping center. 

Visit http://www.rockymounttelegram.com/News/2017/01/09/New-car-wash-to-open-this-summer.html to view the full article online.

 


A ribbon cutting was held for Optimus Car Wash and Detail Center, 5150 Cortez Road W., Bradenton. The car wash and detail center offers express washes, full-service washes, interior cleaning and detail services. For more information, call 941-251-6393 or visit www.optimuscarwash.com.

Visit http://www.bradenton.com/news/business/article125431399.html to view the full article online.

 


Since Big Guy’s Express Car Wash in Jasper opened late last year, it has continued to be popular with locals who not only want their car to shine, but want to support the business of their late friend. "It was going to be his," Jeff Guthrie said, while taking a short break in the offices of the car wash along Viking Drive. "Together, we picked everything out."

Visit http://mountaineagle.com/stories/big-guys-car-wash-opens-in-jasper,9775 to view the full article online.

 
Average Joe Auto Care Products / Car Coaster
Leadership
 
   


There is no doubt that the pace of work everywhere has increased. We’re all expected to do more in less time. So what do you do if you have a tortoise on your team? How do you diagnose why he takes so long to get his work done? And how do you then help him understand the importance of picking up the pace — and support him in doing so?

Visit https://hbr.org/2017/01/how-to-get-an-employee-to-work-faster to view the full article online.

 

Source: Entrepreneur

Branding is such a crucial component of success. Think of some of the largest companies in the world – from Nike’s "swoosh" to Apple’s icon – everyone is familiar with the brands they created. Today, building your personal brand is just as important as building your company’s brand – in fact, it might even be more important. Consumers want to hear the story behind the founders – the failures, struggles and the success. This means putting yourself out there and marketing yourself in addition to your business. 

Visit https://www.entrepreneur.com/article/287399 to view the full article online.

 
Warsaw Chemical Company, Inc.
Ascentium Capital , LLC
Marketing
 
   

Source: Forbes

Marketers continue to use direct mail in 2016 because it still leads in ROI. However, traditional direct mail marketing has changed dramatically. InfoTrends did a study on direct mail that found the following statistics: 66% of direct mail is opened, 82% of direct mail is read for a minute or more, 56% of consumers who responded to direct mail went online or visited the physical store, 62% of consumers who responded to direct mail in the past three months made a purchase, and over 84% reported that personalization made them more likely to open a direct mail piece. 

Visit http://www.forbes.com/sites/forbesagencycouncil/2017/01/10/five-ways-to-spice-up-your-direct-mail-marketing-in-2017/#5860724869b6 to view the full article online.

 


A growing number of small businesses rely on technology to increase efficiency, manage expenses, grow profitability and improve performance. According to SMB Group’s 2015 SMB Routes to Market Study (PDF), 29 percent of all small businesses view technology as helping them to improve outcomes significantly.

Visit https://smallbiztrends.com/2017/01/checklist-essential-small-business-technology.html to view the full article online.

 
Hamilton Manufacturing Corporation
Supplier News
 
   
SONNY’S The CarWash Factory has released a video interview with CEO Paul Fazio on where he sees the industry moving over the next five years, and what SONNY’S is doing to position itself to support its clients' evolving needs.

Visit http://www.carwash.org/news-landing/2017/01/06/paul-fazio-interviewed-on-future-of-sonny-s-and-the-car-wash-industry to view the full article online.

 
 
   
Hydra-Flex, Inc., is pleased to announce that Jonathan Kingsbury has joined the organization as its new Director of Sales. In this key leadership role, Jonathan brings more than 16 years of commercial expertise to strengthen the company’s sales team effectiveness, drive new market expansion and execute upon strategic sales plans.

Visit http://www.carwash.org/news-landing/2017/01/06/hydra-flex-welcomes-new-director-of-sales to view the full article online.

 
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