ICA news
We compiled more than 30 of your submissions of the things that leave you scratching your head and will be presenting them in 15-minute Wash Talks throughout Splash! in Las Vegas. SEE THE TENTATIVE LIST HERE. Something you think we need to cover? Be sure to let us know! Join us Oct. 25-26 at The Mirage and finally figure out the secret recipe for all that ails you. At least, as it relates to the car wash industry. Don't ask us why your favorite football team stinks, Deadspin already has that covered.
Visit https://www.naylornetwork.com/icw-nwl/articles/index-v2.asp?aid=399928&issueID=44956 to view the full article online.
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Brown Bear Car Wash celebrated its 59th anniversary on August 25 with 29,673 free washes at 22 tunnel wash locations across the Puget Sound area. The total surpasses the previous one-day record of 26,437 set in 2015. Over the past 10 years the family-owned, Seattle-based company has provided nearly 280,000 free washes to various causes and at celebrations.
Visit http://www.heraldnet.com/business/briefs-nearly-30k-cars-get-free-wash-by-brown-bear-car-wash/ to view the full article online.
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Leadership
In a public survey Deloitte conducted recently, more than half the executives questioned (58 percent) believe that their current performance management approach drives neither employee engagement nor high performance. They, and we, are in need of something nimbler, real-time and more individualized – something squarely focused on fueling performance in the future rather than assessing it in the past.
Visit https://hbr.org/2015/04/reinventing-performance-management?referral=00060 to view the full article online.
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Marketing
According to the Online Publishers Association, 80 percent of individuals can recall a video advertisement that they have seen in the past 30 days. For many in the business world, this is a powerful statistic, especially when combined with ComScore’s finding that 64 percent of people are more likely to buy a product or service online after viewing a video about it.
Visit https://www.entrepreneur.com/article/281119 to view the full article online.
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