ICA news
We had an amazing 2016 edition of The Car Wash Show and we’re looking forward to our next events for car wash industry professionals. The only question is, how many will we see you at? We’ve got something for everyone.
Visit http://carwash.org/events to view the full article online.
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Mobile app-driven new businesses are budding in the automotive after sales and service market, drawing the attention of investors focusing on start-ups, and the car wash business is no exception. The car wash sector in Korea, which is crowded with small players, has recently seen a resurgence as an online-to-offline business.
Visit http://www.koreaherald.com/view.php?ud=20160522000060 to view the full article online.
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In Madrid, architect Lina Toro has transformed an existing car wash named ‘burbucar’ into a theatrical experience that makes its cleaning processes visible to customers. The established business is entirely enclosed within a 70 meter-long and 12 meter-wide tube that occupies the ground floor of a seven-story building. The company commissioned Toro and her team to renew its image in order to convey a sense of transparency and environmental concern.
Visit http://www.designboom.com/architecture/lina-toro-burbucar-car-wash-behind-the-scenes-madrid-spain-05-18-2016/ to view the full article online.
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Leadership
Having cofounded Bullhorn in 1999, I still struggle to embrace the idea of "imperfection." As a founder, you’re an expert in your business, and you’ve already created something of value. That initial validation, alongside the need to be "hands-on" in order to be successful, can very often cloud your judgment and make you believe that you have no flaws.
Visit http://fortune.com/2016/05/18/teambuilding-perfection-success/?iid=leftrail to view the full article online.
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Marketing
Let’s be real. Marketing can get expensive. With such a strong emphasis on digital marketing, it can seem like the only way to be successful is through buying ads or paying for SEO. While both of those are very popular and useful ways to market a business, there are also many marketing strategies that come at a low cost, if not for free.
Visit https://www.entrepreneur.com/article/273560 to view the full article online.
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