Leadership
Going into Super Bowl 50 (thank you, NFL, for ditching Roman numerals), I had a hunch the Broncos would win. Even though the Panthers had an awe-inspiring, record-breaking quarterback in Cam Newton, and even though Peyton Manning was throwing one of the worst seasons of his career, it just made sense to me that the more experienced team would win. And they did.
Visit https://www.entrepreneur.com/slideshow/274280 to view the full article online.
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Recently I had a revealing conversation with the head of sales of a global marketing company. She was talking about her company’s vision of diversity. As someone who has studied diversity for a long time, what she said was music to my ears. She described how the market has changed and globalized over the last 10 years, and how today it is unthinkable not to have diversity in our organizations.
Visit https://hbr.org/2016/04/why-hiring-for-cultural-fit-can-thwart-your-diversity-efforts to view the full article online.
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Marketing
Content marketing and social media are fast becoming the core of marketing for many businesses -- and for good reason. WhatsApp has clocked in more than 1 billion users, Facebook is boasting nearly 1.5 billion monthly active users; and, as of 2015, the share of video plays on mobile devices exceeded 44 percent. (That number was up 74 percent from 2014, and a staggering 844 percent since 2012.)
Visit http://www.foxnews.com/us/2016/04/25/7-new-tools-that-will-streamline-your-marketing-campaigns.html to view the full article online.
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