ICA news
An ICA member company has reached out with incidents involving the 2016 Lincoln 360 degree parking system. As was described, "the front camera is hidden behind the hood emblem. When activated the hood emblem raises up and the camera is exposed. If left in the exposed position, the wraps or mitter can take the emblem off."
Share your experiences and notices in our Car Wash Vehicle Information group on LinkedIn.
Visit https://www.linkedin.com/groups/4824027 to view the full article online.
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Industry News
In recognition of Soapy Joe’s conservation efforts, San Diego Major Kevin L. Faulconer officially proclaimed April 21, 2016, as Soapy Joe’s Car Wash Day. The proclamation will be celebrated in connection with Earth Day, annually observed the next day.
Visit http://www.prweb.com/releases/2016/04/prweb13350473.htm to view the full article online.
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When I ran my detail shop back in the late 80s into the early 90s, mobile detailing was just starting to gain traction. The closest we came to it back then was to offer free pickup and delivery—come to work with a filthy car; leave in a clean car. It was a very successful model. Today, mobile detailing pretty much dominates the industry, unless your car requires special services.
Visit http://garagespot.com/washe-uber-mobile-car-washing-detailing/ to view the full article online.
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Leadership
There’s no set formula for what makes an effective leader. Some people make it to the top and others don’t, but contrary to popular belief, it’s not all a game of wealth. The following TED Talks, given by thought leaders in their respective fields, explore various factors that contribute to the success of those who reach the top—and the factors that have kept some from reaching their true potential.
Visit http://www.forbes.com/sites/ashleystahl/2016/04/18/4-ted-talks-to-become-a-true-leader/#434ff91d1de0 to view the full article online.
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Marketing
Most consumers sign up for marketing emails from brands to receive discounts and promotions, according to recent research from Adestra. The report was based on data from a survey of 1,251 consumers age 14-67 who live in the United States. Some 85 percent of respondents say receiving discounts is one of the most important reasons they sign up for emails from brands.
Visit http://www.marketingprofs.com/charts/2016/29727/what-consumers-want-from-brand-emails to view the full article online.
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