Leadership
The Huffington Post The potential for success for a new franchise is much greater than for a new, stand-alone business. Do you wonder why? The answer is really quite simple. A business must have a clear, disciplined and repeatable business operating system. This is typically what a franchise owner receives when purchasing a franchise.
Visit http://www.huffingtonpost.com/rainee-busby/why-every-business-should_1_b_8260530.html to view the full article online.
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Fast Company Laura Vinroot Poole, the owner of Capitol, a luxury clothing retailer in Charlotte, North Carolina, was on the verge of going out of business. Before the downturn, Capitol had experienced 10 years of strong, consistent, double-digit growth. Like many entrepreneurs and business leaders, Poole rallied, using those challenges and the potential for failure to reinvent herself and grow her company anew. Here's how.
Visit http://www.fastcompany.com/3052702/know-it-all/how-to-grow-your-small-business-after-a-setback to view the full article online.
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Marketing
International PPC Getting involved in the local community can be the key to long-term customer affinity for small businesses. There are several ways of gaining popularity and visibility among locals but not all community outreach strategies pay off and time is money. Here is a list of five effective community outreach ideas for small businesses that are worth any business owner’s time.
Visit http://international-ppc.com/5-effective-community-outreach-ideas-for-small-businesses/ to view the full article online.
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Entrepreneur Seven years ago, in the midst of an economic recession, Boston’s Yale Appliance + Lighting was losing money. "I’d read somewhere that people will buy some things anyway during a recession -- and one of those things was refrigerators," recalls CEO Steve Sheinkopf. "So we pumped more money into radio and newspaper advertising, thinking it would help. It didn’t -- it hurt." So how did Sheinkopf use digital marketing to turn around his grandfather’s company?
Visit http://www.entrepreneur.com/article/251520 to view the full article online.
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