ICA news
We're just 5 weeks away from our 100 percent peer recommended E3 education series. Join us in Nashville to hear from the author of three Amazon.com No.1 business bestsellers, Scott McKain. For car wash owners and operators at the Wash Different Workshop, he'll dive into "What the Customer Really Wants," helping you provide the ultimate customer experience. And for our vendor community, he'll focus on "Standing Out and Moving Up During Times of Change." He'll outline how organizations - and the professionals who work for them - should deal with change. He also offers insight on how to handle the undetermined aspects of the future.
Visit http://www.carwash.org/e3-series to view the full article online.
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Leadership
Fast CompanyLauren Tucker, an African-American woman who built a 25-year career in the (mostly white) world of advertising, is skeptical of diversity initiatives like the much publicized $300 million investment that Intel is making to promote ethnic and gender diversity among its ranks. Her challenge to every industry in which women and minorities are underrepresented: Stop being a diversity cheerleader, and become a champion.
Visit http://www.fastcompany.com/3049361/the-future-of-work/why-diversity-champions-are-more-important-mid-career to view the full article online.
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The Wall Street JournalFrom struggling with a business plan to hiring the wrong talent, there are a lot of opportunities for small-business owners to make mistakes, especially when starting out. This panel of entrepreneurs and experts talks about the biggest small-business mistakes they had seen, and what might be learned from them.
Visit http://blogs.wsj.com/briefly/2015/07/24/small-business-owners-reveal-their-biggest-mistakes/ to view the full article online.
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Marketing
EntrepreneurWhen it comes to changes in the business-intelligence (BI) technology market, old giants of the enterprise software industry like SAP and Oracle aren’t leading the charge as you might expect. Instead, younger companies are the ones to watch when it comes to the most exciting business-intelligence software products that we’re seeing hit the market today.
Visit http://www.entrepreneur.com/article/247549 to view the full article online.
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