ICA News
We're just 5 weeks away from our 100 percent peer recommended E3 education series. Join us in Nashville to hear from the author of three Amazon.com No.1 business bestsellers, Scott McKain. For car wash owners and operators at the Wash Different Workshop, he'll dive into "What the Customer Really Wants," helping you provide the ultimate customer experience. And for our vendor community, he'll focus on "Standing Out and Moving Up During Times of Change." He'll outline how organizations - and the professionals who work for them - should deal with change. He also offers insight on how to handle the undetermined aspects of the future.
Visit http://www.carwash.org/e3-series to view the full article online.
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Marketing
EntrepreneurCompanies should use Twitter to engage, respond and add value to their customers. The benefit of using Twitter for customer loyalty is that content can be added quickly and easily, and companies can see immediate feedback from customers. Read on for three simple steps to follow when using Twitter to increase customer loyalty.
Visit http://www.entrepreneur.com/article/246850 to view the full article online.
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Supplier News
MacNeil Wash Systems, in partnership with Hydra-Flex, Inc., is pleased to introduce the CleanTouch Echo Chemical Dispensing System. The CleanTouch Echo was developed to deliver consistent and accurate mixed solution, improving chemical performance and vehicle coverage while using less water and chemistry, taking up less space, and requiring less ongoing maintenance than traditional mixing, dosing and pumping equipment.
Visit http://carwash.org/news-landing/2015/07/22/macneil-introduces-the-cleantouch-echo-chemical-dispensing-system to view the full article online.
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