For just 10 minutes of work per quarter to submit data, ICA Wash Count participants are receiving in-depth economic and comparison reports to help make better business decisions. Hear from one program participant on the power of knowing how you measure up and download a sample report.
Visit http://www.carwash.org/washcount to view the full article online.
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ICA recognized its 2015 Hall of Fame and Innovation Award recipients at The Car Wash Show™ 2015 in Las Vegas. Check out the full story on these industry pioneers!
Visit http://www.carwash.org/news-landing/2015/04/24/the-international-carwash-association-honors-2015-award-recipients to view the full article online. |
Autobell Car Wash Inc., based in Charlotte, NC, received the 2015 Sustain Charlotte Award in the Water Quality & Conservation category. Sustain Charlotte is a nonprofit advocacy group dedicated to educating, engaging, and uniting citizens to solve local sustainability challenges.
Visit http://carwash.org/news-landing/2015/05/04/autobell-car-wash-receives-2015-sustain-charlotte-award-in-water-category to view the full article online.
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WKRC Cincinnati
People washed their cars for a good cause on Saturday. Mike's Carwash teamed up with Big Brothers Big Sisters for a one-day fundraiser. For every car wash at 15 Tri-State locations, a percentage of the sales were donated to Big Brothers Big Sisters. Visit http://www.local12.com/news/features/top-stories/stories/Car-wash-supports-Big-Brothers-Big-Sisters-125914.shtml to view the full article online.
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Crew Carwash is set to break ground on a 27th Central Indiana location, bringing its advanced carwash technology and award-winning customer service to Brownsburg, Ind.
Visit http://carwash.org/news-landing/2015/05/04/crew-carwash-to-begin-construction-in-new-location-in-brownsburg-in to view the full article online.
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We all have a tolerance for risk. Some of us need to build up courage to try something new, while others face fears head on, skydiving through life. The biggest risk, however, is avoiding risks altogether. Visit http://www.fastcompany.com/3045577/hit-the-ground-running/seven-ways-to-cure-your-aversion-to-risk to view the full article online.
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ZDNet
Innovation. Every company wants it. Entire books have been written about it. Scores of business consultants make their living off it. And the press are always applying it as a label to whatever product, company, or idea is hot at the moment. But the use of the term 'innovation' to describe so many different things has pushed the concept dangerously close to becoming nothing more than an overused corporate buzzword with no real meaning. And meaning matters. Visit http://www.zdnet.com/article/innovation-defined-new-useful-real-and-critical-to-long-term-success/ to view the full article online. |
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Do you have a rewards card on your keychain that earns you points? Are you the top contributor in a LinkedIn group? Is there an app on your phone to help you stay fit? If you answered yes to any of these, then you've experienced gamification—the application of game elements to non-game contexts. As standard marketing techniques have become less effective with younger demographics, companies have begun to add interactive features and feedback loops, emulating video games. Visit http://www.smallbusinesscomputing.com/biztools/gamification-and-small-business-marketing.html to view the full article online.
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Mobile Marketing Watch
It’s not so easy for small business marketers to handle the huge job of content marketing. But the Content Marketing Institute (CMI) 2015 "Small Business Marketing Trends-North America" study shows that paramount among the needs of small businesses is having a guiding strategy. Visit http://www.mobilemarketingwatch.com/how-can-small-business-marketers-do-a-better-job-for-starters-get-a-strategy-50067/ to view the full article online. |
