ICA news
To encourage the pursuit of a college education, the International Carwash Association will present a $1,000 Larry Harrell Scholarship to a deserving recipient in 2015. Please share this scholarship information with your employees and encourage those eligible to apply.
Visit http://www.carwash.org/for-operators/larry-harrell-scholarship to view the full article online.
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Industry News
Upper Michigan SourceDrivers around Marquette were seizing the opportunity to visit the nearest wash to finally rid their cars salt and grime. A maintenance worker at Cupcake's Car Wash says their three locations had a steady stream of business throughout the day.
Visit http://www.uppermichiganssource.com/news/story.aspx?id=1175079 to view the full article online.
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WHNT NewsSalt is used to melt ice on roadways and sidewalks because it lowers the freezing point of water– meaning that even below 32 degrees, the treated surface still has a chance to melt. Salt bouncing off the road and up into the undercarriage of your vehicle threatens to corrode important parts over time, if ignored. Ronnie Brown with Lee’s Magic Tunnel says getting the underbody of the vehicle cleaned is the number one thing people ask for when they come in after a winter storm.
Visit http://whnt.com/2015/03/04/a-car-wash-goes-a-long-way-during-winter-weather/ to view the full article online.
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Leadership
CNN MoneyTax time can be stressful for most, especially for time-crunched small business owners. However, successful entrepreneurs know that being prepared and informed can help alleviate some of the pressures of tax season. With a little planning, business owners can benefit from some tax savings strategies while also eliminating the last minute scramble. Ultimately, saving them time and money as well as providing them with some peace of mind.
Visit http://money.cnn.com/news/newsfeeds/articles/prnewswire/C9905.htm to view the full article online.
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Huffington PostThe IRS gives us until April 15 to turn in personal tax information, however for businesses, March 15 is the date they are due to be filed. It's time to get moving. If you want to make this year's tax season easier, start getting organized. There are many things you can prepare ahead of time to get yourself, and your business ready to file and prepared for tax season.
Visit http://www.huffingtonpost.com/melinda-emerson/how-to-prepare-your-busin_b_6830244.html to view the full article online.
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USA TODAYAccording to the Bureau of Labor Statistics, there were some 815,000 self-employed Americans at the end of 2014. One of the biggest perks of the job is the self-determination that comes from being your own boss. But one of the biggest downsides for many is that, in addition to doing what you love, you have to do a lot of other stuff that goes into running a business — including playing the role of tax accountant.
Visit http://www.usatoday.com/story/money/personalfinance/2015/02/28/tax-self-employed-irs/22405699/ to view the full article online.
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Marketing
ForbesWhile it’s true that marketing’s main efforts have always been focused on gaining customers, in the past few years we’ve seen a shift where marketing has become more about "bragging" and less about value creation. However, with the Internet, social media, and mobile access there is more power than ever in the hands of today’s consumers. Influence no longer lies with the suave, silver-tongued marketer and glossy marketing brochures. Consumers need to be marketed to in the way they want to be marketed to.
Visit http://www.forbes.com/sites/danielnewman/2015/02/17/marketing-building-a-customer-centric-marketing-eco-system/ to view the full article online.
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Business 2 CommunityBusiness owners understand the value of having excellent service, but what else goes into making the perfect customer experience? Companies are beginning to realize that customer experience management is a real thing that needs careful attention, as it will bring in and maintain new leads and recurring revenue. Great customer service is an extension of any firm’s marketing platform. Businesses can promote their benefits and services, but when you have clients that are willing to do it, that’s the key. Build your brand through loyalty and excellent service.
Visit http://www.business2community.com/marketing/marketing-based-customer-experience-01176506 to view the full article online.
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