ICA news
ICA members receive free passes to the inaugural Car Wash Show Europe this October in Amsterdam. Due to strong car wash operator interest, we are considering adding optional events before and after the event. If you’re planning to attend, please let us know if you’d be interested in joining other operators in Munich or Cologne, Germany.
Visit http://www.carwash.org/carwashshow-europe/for-attendees/optional-travel-excursions to view the full article online.
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Industry News
NationSwellMost car washes are filled with less-than-enthusiastic workers. But in Parkland, Fla., there’s a place to clean your car where the employees — 80 percent of which are along the autism spectrum — are extremely excited about their daily responsibilities, making the turnover rate is almost non-existent. Started by the father-and-son team of John and Tom D’Eri, Rising Tide Car Wash gives their son and brother, Andrew, who was identified as an autistic individual at the age of three, and its other employees the chance to lead a fulfilling life.
Visit http://nationswell.com/rising-tide-car-wash-employs-those-with-autism/ to view the full article online.
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Leadership
The Press EnterpriseFor many of us, I’ll bet my bottom dollar that we’re not laying out our daily plans very carefully, and we end up "disposing" our time, and letting the day go by chaotically. At the end of the day we then hear ourselves saying, "I ran out of time," or, "I wish I had more time." In order to have the time to blog, do my email marketing, and spend some time on Facebook and Twitter, I have to schedule my day, and use effective productivity tools to help me along. I’d like to share some tools that I use on my iPhone, iPad, and on my desktop, and a couple I don’t use but thought you’d be interested in learning about them.
Visit http://www.pe.com/articles/time-757577-free-social.html to view the full article online.
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Marketing
Business2CommunityThere’s no doubt that today’s businesses are in deep water when it comes to online marketing. From building, writing, and publicizing blog content, to developing and engaging on your social media platforms, sometimes it seems like the work never ends. When you’re busy being busy, you may find that you’ve overlooked a few aspects of your website marketing program that could have a profound impact on your marketing efforts. Just in case, here’s a look at five things that might have slipped under the radar in your website marketing platform.
Visit http://www.business2community.com/online-marketing/5-often-overlooked-things-website-marketing-0858581 to view the full article online.
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Business2CommunityEvery colleague, employee, and customer has an opinion about your website. Most of their beliefs are out of date, biased, based on experience in some irrelevant realm or, most often, just plain wrong. Rather than going with your opinion, their opinion, the opinion of your CEO or the latest trend from the marketing department, pursue the most functional option: testing. Most likely, your website is underperforming.
Visit http://www.business2community.com/digital-marketing/test-website-marketing-success-01102639 to view the full article online.
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Investment NewsMost advisers consider their website their No. 1 marketing tool, yet many don't realize how that public face of the firm could be improved. About 65 percent of advisers consider their firm's site their most successful marketing activity, according to the InvestmentNews 2014 Financial Performance Study of Advisory Firms. Advisers use their websites as a landing page from links on search engine results and from social media, and many post their latest writings and media clippings for visitors there. A lot of advisers also offer some kind of white paper or checklist in exchange for a visitor providing his or her e-mail address, creating a useful prospecting pool.
Visit http://www.investmentnews.com/article/20141002/FREE/141009977/make-your-website-a-hot-marketing-tool to view the full article online.
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