Industry News
Even the weather could not stop customers from visiting the new red and yellow Goo Goo Express Car Wash which opened for business on Tuesday. "We have locations in Birmingham, Auburn, Montgomery and Columbus and felt Alexander City would fit in well with that grouping," said Goo Goo spokesperson Phil Wise Tuesday. "We have a good following and with the attraction of the lake there, we think it will be a good location."
Visit http://www.alexcityoutlook.com/2015/01/14/new-goo-goo-car-wash-open-for-business/ to view the full article online.
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Jasmeet Singh’s life was quite uneventful until one day, when he was travelling on a highway in Germany and observed a car wash center every 10 minutes of his drive. This was when he realized the potential for a similar service in India and started Speed Car Wash – A car cleaning service in Ludhiana. One little known fact about speed Car wash is eco friendliness, using only two-three liters of water to clean a car!! Yes, that is less water than a person drinks per day.
Visit http://yourstory.com/2015/01/speed-car-wash/ to view the full article online.
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When winter arrives, it's extremely important to recognize the risks and hazards that come with working outside in cold climates. Cold air, water and snow not only draw heat from the body, cold weather also forces the body to work harder to maintain its temperature. Failure to understand or prepare for the winter dangers can pose great risks to those whose jobs keep them outdoors. With proper planning and training, employers can help keep their outdoor workers safe during winter.
Visit http://www.carwash.com/articles/90534-tips-for-employers-to-help-protect-outdoor-winter-workers to view the full article online.
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Leadership
Being an entrepreneur is hard work, and one of the biggest struggles you’ll encounter is learning how to wear so many different hats on a day-to-day basis. Running your own human resources department can be one of the hardest of these challenges to take on. Hiring the right people is the lifeblood of any growing company. The resources below will help you get your opportunities in front of the best candidates, as well as show you exactly who you’re hiring.
Visit http://www.entrepreneur.com/article/241347 to view the full article online.
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Marketing
With every news cycle, there seems to be another piece touting the demise of Facebook. However, those regularly engaged with Facebook marketing understand the continued importance of the social media website. According to Simply Measured, a social media analytics firm, Facebook still has 1.35 billion active monthly visitors—1.12 billion of which are active on mobile devices. While times are indeed changing when it comes to promoting social media content, there’s still some light at the end of the blue-and-white Facebook tunnel. Here are a few data-supported facts you shouldn’t forget in the new year.
Visit http://www.skyword.com/contentstandard/news/from-today-to-2015-facebook-marketing-facts-not-to-forget/ to view the full article online.
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Facebook has always been on the top in gaining the user’s interest. It is one of the favorite platforms for brands to promote themselves. Facebook is not only the marketing channel for businesses, but also an effective communication medium between the company and its customers and fans. Advocate Marketing Platform, Crowdly has produced an infographic on "Marketing On Facebook – Style 2015" in which it has covered the timelines of month-on-month changes in 2014, details on the social network’s decision to eliminate like-gating feature, the advantages of incorporating Facebook Login and an overview of custom audiences, lookalike audiences and retargeting.Here is the guide to understand the Facebook changes for brands in 2014 and how to build a roadmap for success in 2015.
Visit http://dazeinfo.com/2015/01/14/facebook-marketing-success-kit-2015-trends-insights/ to view the full article online.
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Despite having been around since 2004, many people continue to look past Facebook marketing as a valuable tool. This couldn’t apply more to business owners and managers, who often see Facebook marketing as confusing and pointless. The truth is that Facebook marking is a valuable tool but only when utilized properly. It’s not difficult to utilize Facebook from a marketing standpoint — the only necessity is to regularly post interesting, intriguing and engaging content. Yet even though Facebook pages are so simple, many people make one common mistake: creating a page and letting it sit. When it comes to Facebook marketing, remember that having a Facebook page doesn’t necessarily mean people are seeing it.
Visit http://www.business2community.com/facebook/facebook-marketing-01116409 to view the full article online.
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Just as you thought you were getting your head around social media, Facebook has made it more difficult for you to target prospective diners. But spending a little will deliver big returns, writes Ken Burgin. People are frustrated that ‘free’ promotion on Facebook doesn’t work anymore. But most of your Facebook fans never saw your posts. Until last year, about 20 percent of what you put on your page was seen by them, but now it’s just a fraction of that. In 2015 and going forward, if you really want to be seen, you’ll have to pay. In fact, the options for targeted ads to reach exactly the people you want are much more exciting than the random results of free posting.
Visit http://www.hospitalitymagazine.com.au/management/money-talks-when-it-comes-to-facebook-marketing to view the full article online.
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