If your current view of surveys is that no one will respond, or they won’t be fully honest if they do, it might be time for a closer look. In these days of people feeling increasingly comfortable expressing their thoughts and opinions through social media, surveys can provide not only insight but also a jumping-off point for increased employee engagement, retention and best-in-class culture. The key, according to the experts, is to know what to ask and how to ask it, and then to act on what you discover.