So much of our lives are spent in routines and, when a window opens up and we get to peek through someone else’s lens, we can’t help but look. That is what marketing is all about – piquing a potential client's interest and encouraging them to find out more about your business.
While digital marketing has posed fresh challenges to small businesses, it has also helped to level the playing field in a competitive marketplace. A large part of remaining competitive as a small business in the digital marketing industry is learning to harness the power of the internet.