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 Upcoming Events
18
Nov 2019
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The car wash industry’s women and those who support them will gather for a skills-boosting workshop at the 2nd annual International Carwash Association Women’s Leadership Experience in Chicago, Illinois at one of the world's premier training and entertainment venues - The Second City!
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3
Dec 2019
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Seasoned veterans and new exhibitors alike are welcome to hear what's new for next year's Show and get the jump on deadlines and deliverables. Plus, connect with the Convention Center staff while you're on site to discuss your exhibit needs and get to know San Antonio.
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4
Dec 2019
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This immersive workshop exclusively for CEOs, Owners, and Principals of Supplier companies is a great way to jumpstart your planning for 2020. You'll benefit from the cutting-edge customer experience expertise of our speaker Lior Arussy, who will also facilitate a discussion with a panel of operators to give you first-hand perspective on their challenges.
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ICA news
Set your sights on an extraordinary experience at The Car Wash Show™ 2020 in San Antonio. You'll find wall-to-wall business opportunities, friendly connections, and learn how the latest innovations empower your customers to find more joy, wherever their clean cars take them. Hotel booking is now open.
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International Car Wash Group Chief Executive Officer Tom Mangas has spent his entire career in a global consumer business. From his earliest days at Procter & Gamble, he was supporting global brands that were helping customers cleaning something and helping make an impact customers’ daily lives.
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Industry News
Source: AutoBlog
The average American spent over nine days commuting in 2018, according to data published by the United States Census Bureau. The 27.1-minute one-way commute represents an all-time high that has increased significantly since 1980. The average American worker spent nine days commuting in 2018.
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Source: MSN
As pedestrian fatalities have increased at an alarming rate over the past decade, car safety systems designed to detect and avoid pedestrians have made significant technological gains. But a AAA study released today concludes that the detection systems, paired with automatic emergency braking (AEB), still have a ways to go to reliably detect humans in all situations.
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On Friday, September 20, 2019, all Tidal Wave Auto Spa locations across the Southeast hosted their 11th annual Charity Day event. 100% of the proceeds from that day were donated to charitable organizations. Tidal Wave Auto Spa Charity Day 2019 was the best performing yet, raising a grand total of $120,727.08!
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Source: WHIOTV
Flying Ace Express Car Wash raised $14,054.87 for the Miamisburg Helping Hands Food Pantry last month. The donations were collected during the company’s Miamisburg grand opening/free wash week that was held Sept. 6 through 15. During the grand opening, Flying Ace offered a free signature $15 car wash to every customer in exchange for a cash donation to Helping Hands. They gave away over 4,500 free car washes.
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Source: The Observer News
In & Out Car Wash Express in Ruskin,Florida, owned by Robert and Martin Phelps, was the site of a fundraiser for the Lennard High School. Thirty-three students from the music department participated in the event and received close to $800 in donations for their efforts. Combined with In & Out’s pledge of an additional $1 per car, the tally for the day reached almost $1,100.
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From September 16-29, 2019, all locations of Autobell Car Wash in North and South Carolina,Georgia, Virginia, and Maryland donated $1 from every sale of a Rain Repellent Special car wash to the American Red Cross disaster relief fund, for a total donation of $16,382.
“The American Red Cross responds to a crisis somewhere in our country every 8 minutes, from home fires to natural disasters such as Hurricane Dorian, for which it is continuing to provide widespread assistance,” said Autobell COO Carl Howard. “As Red Cross workers must always be prepared to help those in need, we encourage and participate in ongoing support of the organization.”
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Leadership
Source: Leadership Freak
Know the value you bring. Find a situation where others value the value you bring and bring it. If you want to bring your value, explore the value you currently bring to others. For example: What would people miss if you were gone? How are people better because you’re on their team? What would people say your value to them is?
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Source: Eblin Group
Leaders who show up prepared differentiate themselves from those who don’t. How can you be that prepared leader even when your plate is overfull? Here are three best practices.
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Marketing
Source: Forbes
The trick when competing with industry giants is to NOT think of it as a competition. Instead, focus on the technical aspects that will help your business accelerate and carve a niche for your company in the market. For example, focus on a smaller piece of the pie or hyper-target your marketing efforts. The first part of this two-part article focused on the customer-centric ways to compete with industry giants.
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Source: Small Business Trends
The 2019 State of Email Marketing report reveals email is the most effective and widely used marketing channel available today. However, getting inbox attention still remains the biggest challenge for an email marketing campaign. The report says 45% of its respondents find the competition for attention in the inbox a challenge.
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