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ICA news
If there’s one thing marketing experts want small-business owners to know about retail brands, it’s that they have something in common with diamonds, skyscrapers and beer guts: They take considerable time to build. It takes sustained effort, a recognition of the small but significant ways your car wash stands out and a marshaling of resources toward your own proven strategies.
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Industry News
Source: Forbes
A study commissioned by automotive e-commerce provider Roadster found that consumers rate car-buying on the same level as shopping for cable. Not surprising. But, what is surprising is what Roadster is hoping to do with the survey results: fix the shortfalls in the car-buying process.
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Source: Auto Remarketing
Technology is turning vehicles in rolling smartphones, which is completely changing the driving experience. However, it is also opening the door to the idea of cars being hacked. This cybersecurity threat is very real, but it is not being taken very seriously – yet.
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Source: TED talk
"Bubbles might seem like something just children make while playing, but sometimes it can be really stunning," said Li Wei Tan in her TED talk. "However, there are more fascinating science to bubbles, such as problem-solving tools. So I would like to share with you a few stories about the science of creating bubbles and the science of eliminating the microscopic ones."
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Source: Connect Atlanta
Private equity real estate firm Henley Investments acquired five Water Works car wash locations in greater Greensboro, North Carolina. Henley intends to modernize the equipment at each facility to increase daily vehicle washing capacity. The in-bay car wash facilities will be converted to full-tunnel and mini-tunnel express wash configurations, increasing capacity at each from 10 vehicles per hour to up to 130 per hour. Equipment upgrades and renovations are projected to be completed by spring 2020.
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Source: PRWeb
Minnesota-based Now Mart has become the first vehicle wash in the state to implement a water restoration system that will allow 90% to 95% of the water to be re-used in the wash. The new system, installed by Aqua Bio Technologies, uses a combination of recycled, used wash water and rain water.
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Source: PR Newswire
Rainforest Car Wash is giving everyone who brings their dog on August 26 a free car wash in honor of National Dog Day. All Rainforest Car Wash locations will be participating in this event, which is in its second year. Rainforest has locations in Cleveland Heights, Brunswick and Medina in Ohio.
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Leadership
Source: SBA
In the course of your search for your next employee, be sure you don’t run afoul of federal and state rules. If you go about it the wrong way, you not only can lose out on hiring the next best employee, but can be exposed to possible legal action against you. Here are federal and state rules to observe so you can hire wisely.
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Source: Entrepreneur.com
Podcasting is one of the fastest growing digital formats with a strong penetration among a variety of age demographics. Podcasting makes learning simple and convenient; which makes it particularly appealing to the on-the-go entrepreneur.
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Marketing
Source: ComputerWeekly.com
Social media platforms can improve collaboration, but businesses need to be careful about overuse and swamping customers and employees. To avoid a communications overload, use an approach that balances user experience, popularity and flexibility, combined with enterprise control, security and resilience.
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Supplier News
Source: Unitec
Marketing an unattended or lightly-attended car wash can be challenging. Chances are, you don’t have the time or staff needed to implement conventional programs such as unlimited wash clubs. Fortunately, there are effective options that require minimal setup and little, if any, program management. All you need to run these programs is a robust point-of-sale system.
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Proto-Vest Inc., a leading car wash drying manufacturing company of 49 years, has announced the appointment of Jeff Reichard as President. Reichard has a substantial equity position in the company.
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