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 ICA news
Splash! is an event designed to bring you and your car wash friends together. Full of hands-on demonstrations, special prizes and the world's biggest car wash barbecue, Splash! is unlike any industry event you've ever experienced.
The event will be held Oct. 25 - 26 at The Mirage in Las Vegas, so be sure you register today! We've secured special rates at The Mirage, but that block will close Sept. 28.
For just $49, Splash! will feature:
- Quick-hitting presentations from successful car wash operators.
- Food and drinks available throughout the event, with "the world's biggest car wash barbecue" at night.
- Hands-on demonstrations on how to get the most from equipment and technology.
- Product raffles and special attendee giveaways every hour.
- Plenty of space to visit and enjoy a cold drink with friends old and new.
- Supplier displays, sharing the latest information about their products and services.
- The annual membership meeting for Western Carwash Association.
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Industry News
Brown Bear Car Wash celebrated its 59th anniversary in a fitting way last Thursday (August 25) with 29,673 free washes at 22 tunnel wash locations across the Puget Sound area. The total surpasses the previous one-day record of 26,437 set in 2015.
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Can anybody turn a profit washing cars for $3, or even $4? Entrepreneurs seem to think so, as they rush to build big discount auto cleaning facilities in and around Chicago. Jet Brite Car Wash, which started in 2000 with a single shop in Addison, opened its fifth car wash, in Carol Stream, last year and is opening another in Bolingbrook by December.
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Elton John had a Top 10 hit in 1972 with "Rocket Man." The Willkomm brothers hope their Rocket Wash will also be a smash. In the coming months, people will see three new buildings rise from the ground at Green Bay Road (Highway 31) and Spring Street with the $8 million Willkomm development at the southeast corner of Green Bay and Spring. One will be a car wash unlike any other in this area, according to the developers.
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Autobell Car Wash has opened a full-service wash at 3557 Holland Road in Virginia Beach, VA, near the intersection of S. Rosemont Road. Tim Goodwin is the store manager.
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Is the British tradition of washing our cars at the weekend dying? The answer might be found in a new survey that shows four in 10 British drivers are too lazy or too busy to clean their own cars – although it seems Scots are much more likely to reach for the sponge and bucket than those in other parts of the country.
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Leadership
A recent Gallup poll shows something many of us already suspected: people are not terribly enthusiastic about their work. In a measure of employee engagement – that is, involvement, enthusiasm and commitment – 51 percent were described as "not engaged" while another 17 percent were "actively disengaged." If those numbers seem to reflect your team, you probably don't need me to tell you that you've got a big problem.
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Experts say that to perform at our highest level, we need a good night’s sleep. Come to think of it, our mothers and fathers told us the exact same thing. But, how many of us always listened to that advice? How many of us have burned the mid-night oil and still, somehow, managed to create stellar results? We’re both guilty. We bet you are too.
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Marketing
Your customer’s or prospect’s attention is extremely important to your business. Let’s look at three statements you should be making and backing up to your customers.
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A strong social network can become an asset for any business. Social media offers every business the opportunity to strengthen relationships with their target audience, creating loyal customers and even brand advocates. Exploiting this potential is no easy feat, but can be done if the medium is used well.
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